In­dia Expo Shop 2017

In­dian Ex­hi­bi­tion Con­fer­ence & Events Ser­vices As­so­ci­a­tion (IESA) pre­sented the sec­ond edi­tion of In­dia Expo Shop 2017, from April 17-16, at Greater Noida

Micetalk - - Contents -

The in­au­gu­ral cer­e­mony for IES and the third Global Ex­hi­bi­tion on Ser­vices 2017 (GES 2017) was or­gan­ised by the De­part­ment of Com­merce, Min­istry of Com­merce & In­dus­try, Govt. of In­dia, Ser­vices Ex­port Pro­mo­tion Coun­cil (SEPC) and Con­fed­er­a­tion of In­dian In­dus­try (CII). Del­e­gates from 73 coun­tries par­tic­i­pated in the event in­clud­ing par­tic­i­pa­tion from 20 states of In­dia. The for­mal in­au­gu­ra­tion of the four-day mega event was done by Pres­i­dent Pranab Mukher­jee at the Rash­tra­p­ati Bhawan.

The rib­bon cut­ting cer­e­mony was graced by Nir­mala Sithara­man, Min­is­ter of State (In­de­pen­dent Charge) for Com­merce and In­dus­try, Gov­ern­ment of In­dia; Chan­dra­jit Ban­er­jee, Di­rec­tor Gen­eral, Con­fed­er­a­tion of In­dian In­dus­try; Anup Wadawan, Ad­di­tional Sec­re­tary, De­part­ment of Com­merce, Min­istry of Com­merce and In­dus­try, Govt of In­dia; Naushad Forbes, Pres­i­dent, Con­fed­er­a­tion of In­dian In­dus­try; Rita Teao­tia, Sec­re­tary, De­part­ment of Com­merce, Min­istry of Com­merce & In­dus­try, Gov­ern­ment of In­dia; Ra­j­pal Singh Shekhawat, Min­is­ter of In­dus­try, Gov­ern­ment of Ra­jasthan; Satyadev Pachauri, Min­is­ter for MSME, Ex­port Pro­mo­tion, Gov­ern­ment of Ut­tar Pradesh; Chan­dra Mohan Pa­to­wary, Min­is­ter for Trans­port, Com­merce and In­dus­try, Par­lia­men­tary Af­fairs, Skill, Em­ploy­ment, Gov­ern­ment of As­sam.

Nir­mala Sithara­man, Min­is­ter of State (In­de­pen­dent Charge) for Com­merce & In­dus­try, Gov­ern­ment of In­dia said, “In­dia's ser­vice ex­ports have grown by two and a half times, while global ex­port of ser­vices dipped by six per cent in 2014-15. In­dia now ac­counts for 3.3 per­cent of the global ser­vices ex­ports. Ser­vi­ceifi­ca­tion of man­u­fac­tur­ing would en­able In­dia to cre­ate mil­lions of jobs in the coun­try, and help it to grow both in ser­vice as well as man­u­fac­tur­ing.”


At the In­dia Expo Shop 2017, a two-day sum­mit was also or­gan­ised from April 18-19, 2017. Themed “Em­brac­ing Tech­nolo­gies in Events and Ex­hi­bi­tions”, the sum­mit of­fered in­for­ma­tion, pre­sen­ta­tions and net­work­ing ses­sions. The wel­come ad­dress was given by Nanu Binu, Pres­i­dent, In­dian Ex­hi­bi­tion Con­fer­ence & Events Ser­vices As­so­ci­a­tion (IESA). The show demon­strated ca­pa­bil­i­ties of the in­dus­tries serv­ing or­gan­i­sa­tions for hold­ing ex­hi­bi­tions, con­fer­ences and events. The vis­i­tors in­cluded ex­hi­bi­tion or­gan­is­ers, stand de­sign­ers, ex­hibit­ing com­pa­nies, event or­gan­is­ers, MICE agen­cies, re­tails play­ers and cor­po­rate event or­gan­is­ers.

One of the found­ing fa­thers of the event man­age­ment busi­ness in In­dia, Sab­bas Joseph, Pres­i­dent, EEMA, Founder-Di­rec­tor of Wizcraft In­ter­na­tional En­ter­tain­ment, while giv­ing the key­note ad­dress, said, “I think there is a need for syn­ergy from us in the cor­po­rate sec­tor and pri­vate sec­tor, I think we need to work more closely with the gov­ern­ment. The re­al­ity is that the gov­ern­ment is not re­ally see­ing this as an op­por­tu­nity.”


In­dia is a land of op­por­tu­ni­ties and the ser­vice in­dus­tries have a plethora of op­tions to ex­plore. “The best case to cite from is within our coun­try it­self, the state of Gu­jarat, which has done won­ders with events and ex­hi­bi­tions. It has built an econ­omy around events and ex­hi­bi­tions, made pos­si­ble event tourism and ex­hi­bi­tion tourism, and ex­hi­bi­tion op­por­tu­ni­ties as a fo­cal point, and a ful­crum to cre­ate big busi­ness around to drive em­ploy­ment, mar­ket­ing, cul­ture, tourism. If you go any­where in the world, you will hear that Gua­jarati's are very en­ter­pris­ing. Any­one from Gu­jarat can build any­thing and that be­lief comes in be­cause Vi­brant Gu­jarat cre­ates a vi­brancy not just for Gu­jarat but also for re­tail. I wish each of our states take Gu­jarat as an ex­am­ple. It can be the start­ing point for many of us, as an in­dus­try, to see a way for­ward.”

“We have seen the fu­ture; we have seen the op­por­tu­nity long be­fore others saw it. Hav­ing been ex­posed to dif­fer­ent parts of the world, we have ob­served that in dif­fer­ent cities the cre­ation of events is based on a short-term in­come ben­e­fits, to the com­pany, its em­ploy­ment, visas, air­port and tax, among other ben­e­fits and then there is re­tail. Long-term ben­e­fits may in­clude de­vel­op­ing the event into some­thing that all may look for­ward to ev­ery year.”


With the grow­ing ad­vance­ment in tech­nol­ogy, the ex­hi­bi­tion in­dus­try has wit­nessed a par­a­digm shift in the last few years.

Joseph says, “We have al­ways used tech­nol­ogy to be bet­ter, faster and give in­for­ma­tion, ap­pli­ca­tion data, cap­ture and con­stantly re­place data. We will al­ways be look­ing at tech­nol­ogy to de­liver bet­ter. If you look at ex­hi­bi­tions and events there is an el­e­ment that in­vites peo­ple. How we are get­ting them in, is very im­por­tant; when are they com­ing in, where they are go­ing what they are do­ing are some pa­ram­e­ters. Is there some­thing that the ex­hibitors, clients are look­ing for­ward to? How do I cap­ture this in­for­ma­tion? Long-term re­la­tion­ships are built on data points, fu­ture re­la­tion­ships will be built on data.”


Elab­o­rat­ing on go­ing green, he adds, “Ev­ery­thing that we do must be looked at from the point of en­vi­ron­ment. Re­spon­si­bil­ity is some­thing we must take upon our­selves as an in­dus­try. It's time for us to col­lab­o­rate, to cre­ate op­por­tu­ni­ties to­gether, build tech­nolo­gies that we can sell and show­case to the world. How fast can we do it, can we do it bet­ter, can we do it in an en­vi­ron­men­tally friendly man­ner and in how much time will it be done? These are some of the ques­tions that need to be an­swered suit­ably."

In con­clu­sion, he says, “Fi­nally we keep ask­ing for in­dus­try sta­tus, which I be­lieve will come in the fu­ture, not be­cause we want it, but be­cause the coun­try wants us to have it. I think we must tar­get our peo­ple, do projects that mat­ter to the coun­try, and en­vi­sion those dreams that mat­ter to the coun­try.”

Long-term re­la­tion­ships are built on data points, fu­ture re­la­tion­ships will be built on data

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