Thai group says SAWASDEE KA to India
Thailand-based hotel management company in and around Asia, Akaryn Hotel Group, has reached out to the travel trade in India to create awareness about its hotels
The Akaryn Hotel Group has recently ventured into the Indian market to tap into the potential that the outbound market to Thailand offers. It's initial strategy is to create a pan-Indian visibility for its hotels. Keshwar Bhagat, Director of Sales-India, Akaryn Hotel Group, reveals, “Our initial objective is to create brand awareness and visibility for our group of hotels through sales calls, product training and frequent interactions with travel agents here.”
The group is looking at FITs but is also keen on small and niche MICE groups from India. Bhagat adds,
“Our hotels and villas are fully equipped to cater to celebrations like birthdays and anniversaries.” For 2017, the group will focus solely on trade interactions and establishing its presence pan-India through the trade. “This is our first foray into the Indian market. Based on the profile of guests who find our hotels appealing, our next step would be to create suitable marketing activities in line and then eventually diversify to attract a wider segment of Indian travellers,” she says. As a group, Akaryn Hotel Group's aim is to continue expanding in Thailand and neighbouring South East Asian countries. It will soon be announcing its new project in Vietnam.