Thai group says SAWASDEE KA to In­dia

Thai­land-based ho­tel man­age­ment com­pany in and around Asia, Akaryn Ho­tel Group, has reached out to the travel trade in In­dia to cre­ate aware­ness about its ho­tels

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The Akaryn Ho­tel Group has re­cently ven­tured into the In­dian mar­ket to tap into the po­ten­tial that the out­bound mar­ket to Thai­land of­fers. It's ini­tial strat­egy is to cre­ate a pan-In­dian vis­i­bil­ity for its ho­tels. Kesh­war Bha­gat, Di­rec­tor of Sales-In­dia, Akaryn Ho­tel Group, re­veals, “Our ini­tial ob­jec­tive is to cre­ate brand aware­ness and vis­i­bil­ity for our group of ho­tels through sales calls, prod­uct train­ing and fre­quent in­ter­ac­tions with travel agents here.”

The group is look­ing at FITs but is also keen on small and niche MICE groups from In­dia. Bha­gat adds,

“Our ho­tels and villas are fully equipped to cater to cel­e­bra­tions like birth­days and an­niver­saries.” For 2017, the group will fo­cus solely on trade in­ter­ac­tions and es­tab­lish­ing its pres­ence pan-In­dia through the trade. “This is our first foray into the In­dian mar­ket. Based on the pro­file of guests who find our ho­tels ap­peal­ing, our next step would be to cre­ate suit­able mar­ket­ing ac­tiv­i­ties in line and then even­tu­ally di­ver­sify to at­tract a wider seg­ment of In­dian trav­ellers,” she says. As a group, Akaryn Ho­tel Group's aim is to con­tinue ex­pand­ing in Thai­land and neigh­bour­ing South East Asian coun­tries. It will soon be an­nounc­ing its new project in Viet­nam.

Kesh­war Bha­gat

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