‘Ex­hibiz’ and ‘Con­nect’ through TCEB

The Thai­land Con­ven­tion & Ex­hi­bi­tion Bureau (TCEB) is of­fer­ing two dif­fer­ent schemes – for ex­hibitors and at­ten­dees

Micetalk - - Contents - Hazel Jain

The Thai­land Con­ven­tion & Ex­hi­bi­tion Bureau (TCEB) has launched two cam­paigns that of­fers in­cen­tives for ex­hibitors as well as at­ten­dees from In­dia. The del­e­ga­tion led by Kanok­porn Dam­rongkul, Se­nior Busi­ness De­vel­op­ment Man­ager, Ex­hi­bi­tions Depart­ment, TCEB, was in Mum­bai to launch th­ese two cam­paigns. The ‘Ex­hibiz in Mar­ket’ cam­paign is its lat­est drive to­wards ex­pand­ing ex­hi­bi­tion space at in­ter­na­tional ex­hi­bi­tions in Thai­land. Dam­rongkul re­veals, “In­dia is cur­rently in the top five coun­tries for us, con­tribut­ing 2.92 per cent of to­tal over­seas ex­hibitors in 2015. The ma­jor­ity of them ex­hib­ited in the food and agri­cul­ture sec­tor fol­lowed by au­to­mo­tive and health and well­ness. TCEB’s ‘Ex­hibiz in Mar­ket’ scheme is a new fund­ing ini­tia­tive con­ceived to gen­er­ate pavil­ions at in­ter­na­tional trade shows in Thai­land. The scheme of­fers fi­nan­cial as­sis­tance be­tween USD 1,500 – USD 5,500 for lead­ers of com­mer­cial pavil­ions be­tween 36 sqm and 250 sqm in size.” The con­cept of the ‘Ex­hibiz in Mar­ket’ is to pro­vide in­cen­tives to pav­il­ion lead­ers who lead at least four booths each one of nine me­tres and in to­tal 36 me­tres at trade shows in Thai­land.

FOR VIS­I­TORS

The other scheme is called ‘Con­nect Busi­ness Cam­paign’ which of­fers in­cen­tive of USD 100 per per­son to a group of min­i­mum 10 peo­ple for vis­i­tors with a max­i­mum of 300 pax per show. The group has to do busi­ness match­ing at the ex­hi­bi­tion. For a group of 10, the to­tal match­ing should be 30 meet­ings. Dam­rongkul adds, “We con­sider In­dia as a pri­or­ity mar­ket es­pe­cially in terms of vis­i­tors. The sec­tors that in­ter­est In­di­ans are food and agri­cul­ture fol­lowed by au­to­mo­bile and parts fol­lowed by health and well­ness seg­ment. Our fo­cus for In­dia will not be only limited to big cities we plan to ex­plore the tier II cities as well.” TCEB has also stream­lined the process for ap­ply­ing for th­ese in­cen­tives. Sachin Manocha, Rep­re­sen­ta­tive, TCEB, says, “The ‘Con­nect Busi­ness Cam­paign’ is good for MICE agents as well as as­so­ci­a­tions. Ear­lier, we used to get some doc­u­ments post the ex­hi­bi­tion. We used to ask for pass­port copies, stamps, and busi­ness cards of peo­ple met. But con­sid­er­ing the type of mar­ket and the re­sponse, we have changed the process as per the needs of the travel mar­ket. So we don’t re­quire any min­i­mum stay in Thai­land now or any kind of doc­u­men­ta­tion af­ter vis­it­ing the ex­hi­bi­tion. Claim­ing the USD 100 has been sim­pli­fied.” For th­ese cam­paigns, TCEB has Delhi and Mum­bai on pri­or­ity but it will also fo­cus on tier II cities like Lud­hi­ana, Chandi­garh, Pune and Dehradun. “It was more than 50 pax per show in three months, mak­ing it about 300 pas­sen­gers in first three months al­ready,” Manocha adds.

For th­ese cam­paigns, TCEB has Delhi and Mum­bai on pri­or­ity but it will also fo­cus on tier II cities like Lud­hi­ana, Chandi­garh, Pune and Dehradun

Kanok­porn Dam­rongkul

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