‘Exhibiz’ and ‘Connect’ through TCEB
The Thailand Convention & Exhibition Bureau (TCEB) is offering two different schemes – for exhibitors and attendees
The Thailand Convention & Exhibition Bureau (TCEB) has launched two campaigns that offers incentives for exhibitors as well as attendees from India. The delegation led by Kanokporn Damrongkul, Senior Business Development Manager, Exhibitions Department, TCEB, was in Mumbai to launch these two campaigns. The ‘Exhibiz in Market’ campaign is its latest drive towards expanding exhibition space at international exhibitions in Thailand. Damrongkul reveals, “India is currently in the top five countries for us, contributing 2.92 per cent of total overseas exhibitors in 2015. The majority of them exhibited in the food and agriculture sector followed by automotive and health and wellness. TCEB’s ‘Exhibiz in Market’ scheme is a new funding initiative conceived to generate pavilions at international trade shows in Thailand. The scheme offers financial assistance between USD 1,500 – USD 5,500 for leaders of commercial pavilions between 36 sqm and 250 sqm in size.” The concept of the ‘Exhibiz in Market’ is to provide incentives to pavilion leaders who lead at least four booths each one of nine metres and in total 36 metres at trade shows in Thailand.
The other scheme is called ‘Connect Business Campaign’ which offers incentive of USD 100 per person to a group of minimum 10 people for visitors with a maximum of 300 pax per show. The group has to do business matching at the exhibition. For a group of 10, the total matching should be 30 meetings. Damrongkul adds, “We consider India as a priority market especially in terms of visitors. The sectors that interest Indians are food and agriculture followed by automobile and parts followed by health and wellness segment. Our focus for India will not be only limited to big cities we plan to explore the tier II cities as well.” TCEB has also streamlined the process for applying for these incentives. Sachin Manocha, Representative, TCEB, says, “The ‘Connect Business Campaign’ is good for MICE agents as well as associations. Earlier, we used to get some documents post the exhibition. We used to ask for passport copies, stamps, and business cards of people met. But considering the type of market and the response, we have changed the process as per the needs of the travel market. So we don’t require any minimum stay in Thailand now or any kind of documentation after visiting the exhibition. Claiming the USD 100 has been simplified.” For these campaigns, TCEB has Delhi and Mumbai on priority but it will also focus on tier II cities like Ludhiana, Chandigarh, Pune and Dehradun. “It was more than 50 pax per show in three months, making it about 300 passengers in first three months already,” Manocha adds.
For these campaigns, TCEB has Delhi and Mumbai on priority but it will also focus on tier II cities like Ludhiana, Chandigarh, Pune and Dehradun