Tap­ping In­dian Mar­ket

Micetalk - - Cover Story - Byung­sun Lee

Delhi and Mum­bai have been hubs of MICE busi­ness gen­er­a­tion fol­lowed by Chen­nai and Bengaluru. How­ever, while look­ing at the data more closely, it is no­ticed that it’s be­cause the com­pa­nies or­gan­is­ing most MICE groups are based out of th­ese metro cities. The par­tic­i­pants in max­i­mum cases are pan-In­dia. Talk­ing about the num­ber of vis­i­tors from In­dia to Korea, Byung­sun Lee, Di­rec­tor of Korea Tourism Or­gan­i­sa­tion says, “The to­tal vis­i­tor count from in 2016 was al­most two lakhs. We fig­ure around 10-15 per cent of the same would be travel for MICE pur­poses.” Talk­ing about the growth from the In­dian mar­ket Lee, adds, “We ex­pe­ri­ence more than 20 per cent growth in over­all vis­i­tor num­bers from 2015 to 2016. MICE busi­ness was the same for both years. How­ever, from De­cem­ber last year, there has been a huge boost thanks to in­creased di­rect flight con­nec­tiv­ity. In 2017, we have al­ready sup­ported big MICE groups from SBI Life In­sur­ance, Hyundai Mo­tors, LG In­dia, Siven­tos, among oth­ers.”

Lee in­forms that Korea has been wit­ness­ing a rise in the sub­se­quent MICE groups like per­for­mance in­cen­tive scheme re­lated groups, fac­tory visit groups. Also, trade fair groups to par­tic­i­pate at ma­jor fairs in Korea like Seoul Build, Korea Pharma, CPHI Korea, among many more.

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