Tapping Indian Market
Delhi and Mumbai have been hubs of MICE business generation followed by Chennai and Bengaluru. However, while looking at the data more closely, it is noticed that it’s because the companies organising most MICE groups are based out of these metro cities. The participants in maximum cases are pan-India. Talking about the number of visitors from India to Korea, Byungsun Lee, Director of Korea Tourism Organisation says, “The total visitor count from in 2016 was almost two lakhs. We figure around 10-15 per cent of the same would be travel for MICE purposes.” Talking about the growth from the Indian market Lee, adds, “We experience more than 20 per cent growth in overall visitor numbers from 2015 to 2016. MICE business was the same for both years. However, from December last year, there has been a huge boost thanks to increased direct flight connectivity. In 2017, we have already supported big MICE groups from SBI Life Insurance, Hyundai Motors, LG India, Siventos, among others.”
Lee informs that Korea has been witnessing a rise in the subsequent MICE groups like performance incentive scheme related groups, factory visit groups. Also, trade fair groups to participate at major fairs in Korea like Seoul Build, Korea Pharma, CPHI Korea, among many more.