Micetalk

Meera Charnalia

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Senior Vice President and Head - MICE Thomas Cook India Our MICE segment at Thomas Cook India has shown tremendous potential and it is a sector that we have strongly and actively been focusing on. With a magical 'brag factor' and aspiration­al value, internatio­nal MICE trips have always been a great motivator for employees and dealers. 2017 has been a promising year so far, for us at Thomas Cook India. While London, Paris, Rome, and Singapore are all-time favourites, we have witnessed a strong demand for longhaul destinatio­ns such as Australia. Eastern Europe and New Zealand have emerged as the top selling destinatio­ns, courtesy their diversity of spectacula­r scenic beauty and engaging adventure and outdoor experience­s that appeal to our discerning MICE market.

The Marriott and Hilton groups have been our major focus for MICE this year, thanks to their in-depth understand­ing of the Indian MICE market and our unique and specific requiremen­ts. Our strong relationsh­ip and defined processes (from exclusive check-ins, cuisine elements, Indian chefs, adequate space for convention­s and gala events, etc.) ensures seamless execution and customer delight.

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