Senior Vice President and Head - MICE Thomas Cook India Our MICE segment at Thomas Cook India has shown tremendous potential and it is a sector that we have strongly and actively been focusing on. With a magical 'brag factor' and aspirational value, international MICE trips have always been a great motivator for employees and dealers. 2017 has been a promising year so far, for us at Thomas Cook India. While London, Paris, Rome, and Singapore are all-time favourites, we have witnessed a strong demand for longhaul destinations such as Australia. Eastern Europe and New Zealand have emerged as the top selling destinations, courtesy their diversity of spectacular scenic beauty and engaging adventure and outdoor experiences that appeal to our discerning MICE market.
The Marriott and Hilton groups have been our major focus for MICE this year, thanks to their in-depth understanding of the Indian MICE market and our unique and specific requirements. Our strong relationship and defined processes (from exclusive check-ins, cuisine elements, Indian chefs, adequate space for conventions and gala events, etc.) ensures seamless execution and customer delight.