Meera Char­na­lia

Micetalk - - Trends -

Se­nior Vice Pres­i­dent and Head - MICE Thomas Cook In­dia Our MICE seg­ment at Thomas Cook In­dia has shown tremen­dous po­ten­tial and it is a sec­tor that we have strongly and ac­tively been fo­cus­ing on. With a mag­i­cal 'brag fac­tor' and aspirational value, in­ter­na­tional MICE trips have al­ways been a great mo­ti­va­tor for em­ploy­ees and deal­ers. 2017 has been a promis­ing year so far, for us at Thomas Cook In­dia. While Lon­don, Paris, Rome, and Sin­ga­pore are all-time favourites, we have wit­nessed a strong de­mand for long­haul des­ti­na­tions such as Aus­tralia. East­ern Europe and New Zealand have emerged as the top sell­ing des­ti­na­tions, cour­tesy their di­ver­sity of spec­tac­u­lar scenic beauty and en­gag­ing adventure and out­door ex­pe­ri­ences that ap­peal to our dis­cern­ing MICE mar­ket.

The Mar­riott and Hil­ton groups have been our ma­jor fo­cus for MICE this year, thanks to their in-depth un­der­stand­ing of the In­dian MICE mar­ket and our unique and spe­cific re­quire­ments. Our strong re­la­tion­ship and de­fined pro­cesses (from ex­clu­sive check-ins, cui­sine el­e­ments, In­dian chefs, ad­e­quate space for con­ven­tions and gala events, etc.) en­sures seam­less ex­e­cu­tion and cus­tomer de­light.

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