A city where MICE meets

The Na­tional Cap­i­tal Re­gion (NCR) with NCT-Delhi as its core, is home to myr­iad events across its MICE venues. Premier NCR hote­liers elu­ci­date on the busi­ness chart of the re­gion

Micetalk - - Contents - Kanchan Nath

Rat­tan Keswani

Deputy Man­ag­ing Di­rec­tor, Lemon Tree Ho­tels, San­dal Suites op­er­ated by Lemon Tree Ho­tels

MICE of­fer­ings

The large pil­lar-less ball­room, Tan­ger­ine Grand is spread over 4000 sqft with a con­nect­ing pre-func­tion area of over 1500 sqft, cater­ing for events of up to 350 guests, the ball­room can fur­ther be sep­a­rated into Tan­ger­ine Grand 1 and Tan­ger­ine Grand 2 for events of 40–220 guests. The ball­room has been built to pro­vide the per­fect venue for cor­po­rate gath­er­ings, con­fer­ences, life­style events and so­cial cel­e­bra­tions. The two in­de­pen­dent board rooms – Tan­ger­ine 1

and Tan­ger­ine 2 – are suit­able for meet­ings rang­ing from 6–16 guests.

Spe­cialised ser­vices

The ex­per­tise of our skilled team en­sures that events are ex­e­cuted flaw­lessly, with an em­pha­sis on pro­vid­ing com­fort­able and con­ve­nient ban­quet­ing op­tions to all the guests. Flex­i­ble seat­ing ar­range­ments, cou­pled with cus­tomised pack­ages and themed menus, make these venues apt for any event.

MICE pipe­line

The ball­room has been built for cor­po­rate gath­er­ings, con­fer­ences

The prop­erty has been op­er­a­tional for only about three months, and we have

man­aged to pick up quite a few MICE op­por­tu­ni­ties from me­dia houses, med­i­cal equip­ment com­pa­nies, elec­tri­cal equip­ment man­u­fac­tur­ers and pub­lish­ing houses. We have seen an ex­cel­lent re­sponse from the mar­ket due to the strate­gic lo­ca­tion of the prop­erty, which is in prox­im­ity to mul­ti­ple MNCs and the In­dia Expo Mart, as well as the skilled ban­quets team. MICE book­ings have been steadily in­creas­ing, es­pe­cially as we come closer to the sea­son time. Also, due to the large num­ber of events tak­ing place in Noida and Greater Noida, like In­dian Hand­i­crafts Fair, Re­newal En­ergy, Auto Expo and ELECRAMA, in the com­ing months, we

Charles Korth

Di­rec­tor Busi­ness Cen­tre, The Im­pe­rial New Delhi

MICE of­fer­ings

One Im­pe­rial Place can hold upto 20 peo­ple. It con­tains a high-tech video wall for pre­sen­ta­tion and built in video con­fer­enc­ing. The busi­ness cen­tre also has high-tech 12 seater, 8 seater and 2–4 seaters with a re­mov­able wall.

The Meet­ing Room I is 630 sqft with nat­u­ral light­ing over­look­ing re­flec­tive pool, Meet­ing Room II is 244 sq.ft, Meet­ing Room III is 446 sq.ft., Meet­ing Room IV is 260 sqft., while the Board­room II is of area 183 sqft, the Board­room III is 243 sqft. All meet­ing rooms, board­rooms are be­ing of­fered min­i­mum 10 per cent dis­count through Septem­ber 30. Meet­ing room oc­cu­pancy to date is four have seen a mas­sive uptick in busi­ness and res­i­den­tial queries.

Im­pact of GST

Since GST has only been an­nounced a month ago, we would need to wait and watch to keep a track on how much of an ef­fect GST has had on MICE rev­enue. In the cur­rent sce­nario, it has im­pacted the MICE in­dus­try on ac­count of an anom­aly in the GST pol­icy - that MICE ac­tiv­i­ties held in ho­tels out­side of home state would not be el­i­gi­ble for In­put Tax Credit. We have not yet seen a huge drop in book­ings as a lot of the cor­po­rates have of­fices in Noida, and have ap­plied for lo­cal GST num­bers.


NCR is al­ready one of the pre­ferred lo­ca­tions in In­dia for MICE ac­tiv­i­ties. Few chal­lenges which NCR faces are:

Proper in­fra­struc­ture like lo­cal G trans­porta­tion, lodg­ing fa­cil­i­ties, lack of world class con­ven­tion and amuse­ment fa­cil­i­ties

Till last month, high and com­pli­cated G tax­a­tion was a de­ter­rent. With GST, the com­pli­ca­tion of cal­cu­lat­ing taxes has been elim­i­nated, but the in­put tax credit is­sue high­lighted ear­lier may be a hur­dle Lack of trained man­power G


Ae­roc­ity ho­tels at­tract tran­sit busi­ness, be­cause of the air­port, Noida and Greater Noida has In­dia Ex­po­si­tion Mart, Gu­ru­gram houses some of the big­gest MNCs, Ghazi­abad and Farid­abad is again a mix of man­u­fac­tur­ing com­pa­nies, so­cial seg­ment and MICE. Vis­it­ing Delhi means mul­ti­tude op­tions for in­di­vid­ual re­quire­ments. per cent in­crease over 2016. Travel dis­tance and travel time are the big­gest chal­lenge to bring peo­ple all over NCR to Im­pe­rial Busi­ness cen­tre.

MICE in the cen­tre of NCR

The Im­pe­rial busi­ness cen­tre lo­ca­tion is ideal for guests to stay at the ho­tel, eat at the five star restau­rants and have a first class meet­ing with­out bat­tling hec­tic traf­fic of Delhi / NCR. It is also an ideal space for in­ter­na­tional com­pa­nies to have an of­fice space.

Meet­ing room oc­cu­pancy to date is four per cent in­crease over 2016

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