Carola Muller-van Rijn

Micetalk - - Destination -

Global Travel Trade Man­ager NBTC Hol­land Mar­ket­ing

Grow­ing steadily

The lux­ury mar­ket from In­dia to the Nether­land has shown a lot of growth. How­ever, this beau­ti­ful coun­try, has much to of­fer to the In­dian MICE groups in terms of bleisure. The Nether­lands Board of Tourism & Con­ven­tions is re­spon­si­ble for brand­ing and mar­ket­ing the Nether­lands, both na­tion­ally and in­ter­na­tion­ally. Muller-van Rijn, says, “Be­cause of the new con­nec­tion with Jet Air­ways, there could be a lot of cor­po­rate travel. Last year, we had al­most 25 per cent growth in vis­i­tor num­bers. We went from 100,000 to 127,000 vis­i­tors from In­dia to the Nether­lands. For this year, we are ex­pect­ing a 16 per cent growth in 2017. Among the good cities for MICE, Am­s­ter­dam has great fa­cil­i­ties and venues to host the big­ger groups and events. Rot­ter­dam, The Hague, and pos­si­bly Utrecht for the smaller groups. We do not ac­tively pro­mote MICE, so it’s more on a re­ac­tive ba­sis now, a lot of the travel trade do both MICE and leisure travel. If a lot of cor­po­rate trav­ellers com­bine their ac­tiv­i­ties with leisure, that is a strong com­bi­na­tion for the Nether­lands.”

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