IT&CMA 2017 out­does it­self

The 25th IT&CMA and the 20th CTW Asia Pa­cific shows held in Bangkok in Septem­ber was in­tensely fo­cused on ed­u­ca­tion, whether it was about MICE prod­ucts or through knowl­edge ses­sions by global ex­perts

Micetalk - - Contents - Hazel Jain from Bangkok

The two MICE events crossed a sig­nif­i­cant mile­stone this year. Not only did they cel­e­brate dou­ble-digit an­niver­saries – 25 and 20 years re­spec­tively for In­cen­tive Travel & Con­ven­tions, Meet­ings (IT&CMA) and Cor­po­rate Travel World (CTW) Asia Pa­cific – but 2017 also marked 14 years of both events co-lo­cat­ing. This part­ner­ship will con­tinue for the next three years till 2020 along with strate­gic part­ner Thai­land Con­ven­tion and Ex­hi­bi­tion Bureau (TCEB).

Held in Bangkok from Septem­ber 26, 2017, the three-day event brought to­gether buy­ers from around the world that are in­ter­ested in the po­ten­tial of Asia Pa­cific as a MICE mar­ket. IT&CMA show­cased the largest con­gre­ga­tion of Con­ven­tion Vis­i­tor Bureaus and NTOs from the Asia Pa­cific re­gion such as Chi­ang Mai, Dubai, Korea, Ma­cao, Osaka, Pe­nang, Perth, Philip­pines, Tai­wan, and Thai­land. This year also saw strong sup­port from ho­tel and cruise clus­ters like Bangkok Mar­riott Mar­quis Queen's Park, Dream Cruises and Star Cruises, Frasers Hos­pi­tal­ity, Sil­versea Cruises, and Re­sorts World Sen­tosa.

Dar­ren Ng, Man­ag­ing Di­rec­tor, TTG Asia Me­dia, says, “The show fea­tured more than 800 par­tic­i­pat­ing ex­hibitors and 590 buy­ers that in­cluded meet­ings and in­cen­tives, as­so­ci­a­tions, as well as cor­po­rate travel buy­ers. They had the op­por­tu­nity to meet close to 2,900 del­e­gates this year and at­tend more than 100 busi­ness, net­work­ing and ed­u­ca­tion ses­sions over the three days.” The show saw over 10,000 ap­point­ments made on the floor over three days.

The show saw a 43 per cent growth in booth space taken up by both des­ti­na­tion and cor­po­rate sup­pli­ers. There were 26 cap­tive net­work­ing func­tions that took place over the course of the

The show saw a 43 per cent growth in booth space by both des­ti­na­tion and cor­po­rate sup­pli­ers

event, in­clud­ing hosted lun­cheons, net­work­ing cock­tails, des­ti­na­tion pre­sen­ta­tions, tech­nol­ogy show­cases, pre- and post-show tours.

Strate­gic part­ner TCEB was present in a big way with a huge Thai­land pavil­ion that housed 63 ex­hibitors. It also had a 360-de­gree vir­tual real­ity video on Thai­land that at­ten­dees could ex­pe­ri­ence. Chiruit Isarangkun Na Ayuthaya, Pres­i­dent, TCEB, says, “TCEB is hon­oured to have hosted this event in Thai­land for 16 con­sec­u­tive years. Last year we at­tracted over 1,200,000 busi­ness trav­ellers to at­tend MICE events in Thai­land. Dur­ing their visit, they spent more than US$ 2,900 mil­lion on MICE fa­cil­i­ties, ser­vices, ac­com­mo­da­tion and en­ter­tain­ment.” This year, TCEB pro­vided sup­port to 550 po­ten­tial buy­ers from more than 50 coun­tries to at­tend the event.


Some 50 renowned speak­ers from gov­ern­ment bod­ies, academia, in­dus­try spe­cial­ists, and as­so­ci­a­tions im­parted their wis­dom over the var­i­ous ed­u­ca­tion seg­ments en­com­pass­ing a fu­ture-ready theme cen­tred on in­dus­try de­vel­op­ment.

From dis­cus­sions on how NTOs and CVBs can col­lab­o­rate with each other, to the next wave of growth for Asia Pa­cific's MICE in­dus­try and even tech­nol­ogy, the ses­sions touched on every part of the MICE busi­ness.

Other com­po­nents like the ASEAN MICE Fo­rum, ded­i­cated As­so­ci­a­tion Days fo­rum, camp­fire knowl­edge ses­sions, the CTW Asia-Pa­cific cor­po­rate travel con­fer­ence fo­rums, and part­ner event Fu­ture Lead­ers Fo­rum, fol­lowed the same em­pha­sis to de­liver ex­pert opinion. Speaker Mike Wil­liams, Se­nior Con­sul­tant of Gain­ingEdge, who helmed a num­ber of ed­u­ca­tional ses­sions shared his view on the mar­ket­place.

“It is im­por­tant to com­bine tradeshows with ed­u­ca­tion es­pe­cially when you've got a good au­di­ence of ex­hibitors and buy­ers who are look­ing to gain knowl­edge. This then be­comes ad­van­ta­geous for the show to in­cor­po­rate such com­po­nents and cre­ate a win-win for or­gan­is­ers and speak­ers,” he says.


Us­ing the show as the per­fect plat­form, TCEB un­veiled its mar­ket­ing com­mu­ni­ca­tion cam­paign for the year 2018 en­ti­tled ‘Thai­land Con­nect Your Vi­brant Jour­ney to Busi­ness Suc­cess,

TCEB un­veiled its mar­ket­ing cam­paign for the year 2018 en­ti­tled ‘Thai­land Con­nect’

de­coded with chap­ters of pos­si­bil­i­ties'. The cam­paign's fo­cus is aimed at fur­ther en­hanc­ing Thai­land's image as a Bleisure des­ti­na­tion. The bureau ex­pects that by the end of next year, the coun­try will wel­come 1,192,000 in­ter­na­tional MICE vis­i­tors which gen­er­ate rev­enue of 112 bil­lion baht.

Su­pawan Teer­arat, Vice Pres­i­dent, TCEB's Strate­gic and Busi­ness De­vel­op­ment, said, “Mov­ing to the next level of suc­cess, the con­cept of our 2018 mar­ket­ing cam­paign is de­vel­oped to be in line with Thai­land 4.0 pol­icy. Un­der this, the three pil­lars of the coun­try's MICE in­dus­try re­main the key fo­cus. Th­ese are: ‘Fas­ci­nat­ing Des­ti­na­tion that will high­light stops for bleisure trips, Busi­ness Em­pow­er­ment that of­fers es­sen­tial col­lab­o­ra­tions for in­ter­na­tional op­por­tu­ni­ties, and Pro­fes­sional Pas­sion that fo­cuses on the col­lab­o­ra­tive ef­forts be­tween pub­lic and pri­vate sec­tors for MICE."


The 26th IT&CMA will be held from Septem­ber 18-20, 2018 at the same venue – Bangkok Con­ven­tion Cen­tre at Cen­tralWorld, Bangkok.

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