editorial

Dear Reader,

London remains one of the most popular and visited cities in the world. It is also a popular option for meeting planners. In our cover story, we unravel the MICE facilities in Britain. A leader of international event professionals, world-renowned research in top universities and centres of industrial excellence, Britain retains the top spot as an exciting destination.

The 25th IT&CMA and the 20th CTW Asia Pacific shows celebrated double-digit anniversaries. Held in Bangkok from September 26, 2017, the three-day event brought together buyers from around the world who were interested in the potential of Asia Pacific as a MICE market. We bring you an analysis of the event through a feature.

As per the ICCA Statistics release in 2017, India occupies the

31st position in the world, with a total of 143 global conferences organised in the year 2015-16. The estimated current market size of MICE in India is approximately `65 crores/annum. Nearly 65 per cent of it, that is, approximately `4225 crore/ annum can be attributed to B2B events while the rest (`1925 crores) stands for B2C events. This is expected to grow two times by 2025.

At the Global MICE Travel Mart, organised by FICCI jointly with the Ministry of Tourism, Government of India, held recently at the national capital, it was observed that states need to colloborate with the government to offer suitable MICE facilities.

The MICE market is a USD 700-billion market. India plays a big part of that in their travel. The growth in outbound business travel spend is projected at double digit for the next five years, with the number of individuals increasing by 25 per cent per year. MICE Tourism continues to be one of the major revenue spinners of modern times.

Want tips on following the right etiquette for that important business dinner? Then flip over to read the guest column by our expert Shital Kakkar Mehra who shares tricks to seal the deal over a meal.

Keep reading and giving your feedback to us at: micetalk@ddppl.com