A slice of MICE

Micetalk - - Contents - Tripti Me­hta

A key rev­enue gen­er­a­tor, MICE is a seg­ment that has seen sub­stan­tial in­vest­ment from in­dus­try play­ers and en­try of new ones over the past few years. In this ar­ti­cle, we take a look at MICE in Mad­hya Pradesh, a state gain­ing trac­tion in the seg­ment

In­dian cities that ear­lier de­pended merely on hospi­tal­ity and foreign tourist ar­rivals have now un­der­stood that MICE, too, holds great po­ten­tial for busi­ness. Mad­hya Pradesh, a cen­tral In­dian state, has recog­nised this po­ten­tial and a num­ber of Tier-II and III cities of the state are now be­ing con­verted into MICE hubs. The coun­try's grow­ing pres­ence in this seg­ment only proves that the gov­ern­ment here is leav­ing no stone un­turned in cap­tur­ing a big­ger mar­ket share.

MICE VENUES

Orchha, a town on the banks of Betwa River, houses the Orchha Palace & Con­ven­tion Cen­tre, a prop­erty that of­fers an ideal venue for hold­ing sem­i­nars, re­cep­tions, wed­dings, and cel­e­bra­tions with a seat­ing ca­pac­ity of 1000 guests.

With 100 well-ap­pointed rooms, the prop­erty pro­vides its guests with the best of mod­ern ameni­ties for a com­fort­able stay. Orchha pro­vides MICE guests with ex­pe­ri­en­tial tourism, en­sur­ing that not a minute goes waste while they are there. “Orchha it­self pro­vides very dif­fer­ent ex­pe­ri­ences to guests. On the one hand, guests can en­joy ad­ven­ture tourism by way of river­raft­ing, boat­ing, etc., while on the other, they get a chance to ex­pe­ri­ence re­li­gious tourism be­cause of Ram Raja Tem­ple, a must-visit for trav­ellers to Orchha,” says Kalyani Daa­gar, Gen­eral Man­ager (Sales & CRS), Orchha Palace & Con­ven­tion Cen­tre. An­other key city of MP, mod­ern-day Bhopal is gain­ing trac­tion in MICE.

Gau­rav Rege, Gen­eral Man­ager, Je­han Numa Palace, Bhopal, while shar­ing his opin­ion on MICE at the ho­tel, says, “We have been cater­ing to the ab­so­lute elite of the re­gion for over 30 years. Over time, we have been able to cre­ate a niche for our­selves and are to­day syn­ony­mous with any lux­u­ri­ous event as­so­ci­ated in this re­gion. Away from tra­di­tional dé­cor and set­tings, the ho­tel fo­cuses on giv­ing guests tai­lor-made, per­son­alised ex­pe­ri­ences with the sole aim to en­sure re­peat clien­tele.”

Je­han Numa Palace is spread over seven acres, with flex­i­ble in­door and out­door venues for func­tions, board meet­ings, con­fer­ences, and so­cial events. The ho­tel has over 20,000 sqft of ban­quet­ing space that can be mixed and matched as per a client's need.

Orchha is pick­ing up as a des­ti­na­tion for small MICE ac­tiv­i­ties and tours

Kalyani Daa­gar

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