ICPB along with MOT to con­duct road­shows: Man­shara­mani

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India Con­ven­tion Pro­mo­tion Bureau (ICPB) has been striv­ing hard to build a holis­tic frame­work for the con­ven­tion seg­ment of India to be on a par with the in­ter­na­tional stan­dards. To im­ple­ment the same, ICPB shall be work­ing to­wards adopt­ing a very ag­gres­sive ap­proach and to have a new strat­egy in place. Ac­cord­ing to Chan­der Man­shara­mani, Vice Chair­man, ICPB, “A new Board shall work to­wards mar­ket­ing India as a pre­ferred con­ven­tion des­ti­na­tion.” A few ac­tiv­i­ties planned for next year are that ICPB will be bid­ding for In­ter­na­tional Con­fer­ences in 2020. Skill de­vel­op­ment shall also be given promi­nence. Also, ICPB in col­lab­o­ra­tion with Min­istry of Tourism for the first time will be or­gan­is­ing in­ter­na­tional road­show in the cities where most of the world or­gan­i­sa­tions have their head­quar­ters, mainly Geneva, Brus­sels and Lon­don. Man­shara­mani states: “Han­dling an in­ter­na­tional event re­quires trained man­power who could pro­vide the ser­vices of in­ter­na­tional stan­dards. We had in the past or­gan­ised two very suc­cess­ful certified pro­grammes in col­lab­o­ra­tion with ICCA and SITE, the same we will be tak­ing for­ward by or­gan­is­ing se­ries of guest lec­tures by in­ter­na­tional fac­ulty and certified train­ing pro­grammes in col­lab­o­ra­tion with in­ter­na­tional agen­cies like ICCA and MPI to en­hance the pro­fes­sional han­dling of the event.”

He added, “The other pri­or­ity area for us in ICPB is to cre­ate Chap­ters. As of now the plans are to open four Re­gional State Chap­ters in Mum­bai, Be­galuru, Kolkata and Jaipur. To ini­ti­ate the process, we are plan­ning to have road­shows in the above cities. The first road­show has been planned in Kolkata. The other pur­pose of the event is to cre­ate a busi­ness plat­form for our mem­bers to in­ter­act with po­ten­tial con­fer­ence or­gan­is­ers of the state.”

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