India in FI­TUR

Micetalk - - Cover Story -

This time we are par­tic­i­pat­ing at FI­TUR in a big way. We are the part­ner coun­try there and hence we will be build­ing up to the mart. In fact, a lot of pub­lic­ity cam­paigns will be run in and around Madrid dur­ing that time. One week ahead of the mart, we will start these pub­lic­ity cam­paigns and we will be run­ning them through­put that pe­riod. We are giv­ing a lot of im­por­tance to FI­TUR this time, be­cause we see these coun­tries as big emerg­ing mar­kets for India. Thus, we will be send­ing a very high level del­e­ga­tion com­pris­ing of 3-4 delegates from the Min­istry as well to par­tic­i­pate in FI­TUR. Rashmi Verma Sec­re­tary, Tourism, Govt. of India

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