MiCE greets with a NA­MASTE!

The na­tional cap­i­tal re­gion has a plethora of of­fer­ings of MiCE in terms of nu­mer­ous ho­tels, new and old at­trac­tions. In our cover story we ex­plore the myr­iad pos­si­bil­i­ties to host in­bound and do­mes­tic MiCE in NCR

Micetalk - - Cover Story - Kan­chan Nath

RENU BASU Global Vice Pres­i­dent – Sales, In­dian Ho­tels Com­pany Lim­ited

TAJ MICE VENUES

Famed for its un­matched hos­pi­tal­ity and com­mit­ment to ex­cel­lence in ser­vice, Taj Ho­tels Palaces Re­sorts Sa­faris of­fers over 1.29 lakh sq. ft. of meet­ing, con­ven­tion and event space in NCR. The iconic Taj Diplo­matic En­clave is New Delhi’s pre­ferred event and meet­ing des­ti­na­tion and syn­ony­mous with sig­na­ture wed­ding cel­e­bra­tions. This ho­tel pi­o­neered the con­cept of a pur­pose-built con­ven­tion ho­tel with a va­ri­ety of 6 well-spaced and lux­u­ri­ous venues. Based on ex­ten­sive re­search and mar­ket stud­ies, the ho­tel was de­signed specif­i­cally for con­claves which call for high lev­els of se­cu­rity, ac­cess con­trol, break­out ses­sions, green rooms, VIP lounges, large move­ment of guests, ad­e­quate res­i­den­tial rooms etc. and three decades later, in its newly ren­o­vated avatar, the Taj Diplo­matic En­clave con­tin­ues to set bench­marks in han­dling large for­mat cor­po­rate and so­cial events.

The dé­cor is in­spired by Mughal ar­chi­tec­ture and is seam­lessly in­fused with state-of-the-art and modern con­fer­enc­ing fa­cil­i­ties. The 12,700 sq. ft. Dur­bar Hall is the favoured venue for heads of state, dig­ni­taries, cor­po­rate czars, high­pow­ered con­fer­ences and has hosted the grand­est of wed­dings for close to four decades.

Ad­di­tion­ally, The Taj Ma­hal Ho­tel, Vi­vanta by Taj Am­bas­sador, Vi­vanta by Taj Su­ra­jkund, Vi­vanta by Taj Dwarka, Taj City Cen­tre Gurugram and The Gate­way Re­sort Dam­dama Lake of­fer over 25 ideal meet­ings and ban­quet­ing spa­ces.

MULTI-PRONGED CULINARY STRAT­EGY

Ca­ter­ing for meet­ings, con­fer­ences and wed­dings is a sub­set which is a strong hold of the Taj. The menus are spe­cially cu­rated for each event and it will al­ways be cus­tomised ba­sis the au­di­ence for the event – keep­ing in mind the cul­tural sen­si­tiv­i­ties of the group. We also in­cor­po­rate any spe­cific di­etary re­stric­tions of del­e­gates as ad­vised by the or­gan­iser. The Taj’s ex­pe­ri­ence of over 115 years of ban­quet­ing and the plethora of cuisines we spe­cialise in across the group al­lows us to leverage this ex­per­tise and de­liver what­ever the guest needs.

IM­POR­TANT EVENTS

Taj Ho­tels have his­tor­i­cally played the per­fect host to Roy­alty, Heads of State, vis­it­ing dig­ni­taries and world lead­ers. Taj Diplo­matic En­clave has hosted nu­mer­ous events of po­lit­i­cal and eco­nomic sig­nif­i­cance - a few of which have hap­pened in the last six months. ASEAN Heads of State Sum­mit – Jan­uary 2018 ORF Raisina Di­a­logue –

Taj Diplo­matic En­clave is a pre­ferred event and meet­ing des­ti­na­tion

De­cem­ber 2017

Indo-Is­rael Busi­ness Sum­mit – De­cem­ber 2017

Global Busi­ness Sum­mit (by TOI) – Fe­bru­ary 2018

Egon Zehn­der World­wide Part­ner Meet – Fe­bru­ary 2018

World Eco­nomic Fo­rum – Oc­to­ber 2017 HT Lead­er­ship Sum­mit – Novem­ber 2017 JP Mor­gan In­vestor Con­fer­ence – Septem­ber 2017

Over the last few years, Vi­vanta by Taj Dwarka and Vi­vanta by Taj Su­ra­jkund have also be­come venues for res­i­den­tial con­fer­ences and wed­dings. The ex­ten­sive in­door and out­door spa­ces and large in­ven­tory of rooms at both th­ese ho­tels have at­tracted mar­quee names like Mercedes, SAP, TATA Com­mu­ni­ca­tions, TCS, Pfizer, Honda, Maruti, Audi etc, to or­gan­ise their cus­tomer meets, in­ter­nal con­fer­ences and re­treats at th­ese venues. The Taj City Cen­tre Gurugram and The Gate­way Re­sort, Dam­dama Lake have quickly es­tab­lished them­selves as pop­u­lar des­ti­na­tions in the Gurugram BCD. Taj City Cen­tre Gurugram has raised the bench­mark of a modern lux­ury ho­tel, per­fectly bal­anc­ing the needs of the cor­po­rate busi­ness trav­eller as well as the MiCE cus­tomer, in a cen­trally lo­cated area of the Gurugram BCD. The Gate­way Re­sort, Dam­dama Lake has be­come one of the most pop­u­lar re­sorts for re­treats and res­i­den­tial con­fer­ences, as well as des­ti­na­tion wed­dings.

DIF­FI­CULT SIT­U­A­TION, HAN­DLED WITH FI­NESSE

Taj’s spe­cialised and ded­i­cated MiCE team has the ex­per­tise of han­dling large scale meet­ings, in­cen­tives, con­fer­ences and events and en­sures seam­less, un­par­al­leled ser­vice at all times. The venue for a large for­mat event with an ex­pected num­ber of guests of 200-250 had to be shifted from an out­door to an in­door one due to un­favourable weather con­di­tions. The event had an ex­ten­sive au­dio-visual set-up with large LED screens, PA sys­tem, seat­ing for the guests and a heavy duty stage. The team at The Taj Ma­hal Ho­tel, New Delhi left no stone un­turned to man­age this sit­u­a­tion suc­cess­fully. The turn­around time to shift the venue on the day of the event at the very last minute was around three hours and the new venue was ready to roll the event be­fore the in­vite time.

DED­I­CATED TEAM

We have a ded­i­cated MiCE team that is ca­pa­ble of ca­ter­ing to groups rang­ing from 10 to 10,000 peo­ple. From lead­er­ship sum­mits to large in­cen­tive groups, our holis­tic ap­proach cap­tures the best of the wed­dings and MiCE seg­ment. Al­most all our ho­tels across the group, have ded­i­cated on­site teams to take care of events, be it cor­po­rate or so­cial in na­ture.

NCR FOR MiCE

In­dia is emerg­ing as one of the most pop­u­lar MiCE des­ti­na­tions due to its rich her­itage, vi­brant cul­ture and di­verse des­ti­na­tion of­fer­ings, and the ever-im­prov­ing in­fra­struc­ture for lo­gis­tics and events; invit­ing out­bound as well as in­bound travel. The gov­ern­ment has been very proac­tive in tak­ing steps to pro­mote MiCE tourism in­clud­ing e-visa ini­tia­tive for in­ter­na­tional del­e­gates. The set­ting up of the ICPB some years ago has also en­abled the in­dus­try to come to­gether un­der this um­brella body to syn­chro­nise ef­forts in the MiCE space. We are con­fi­dent that there will be even more im­pe­tus in the mar­ket­ing ef­forts both by ICPB and the Min­istry of Tourism.

We have a ded­i­cated team that is ca­pa­ble of ca­ter­ing to groups rang­ing from 10 to 10,000 pax

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