Mar­riages make MiCE

Micetalk - - Contents - Kan­chan Nath

We un­ravel ex­pert tips to help you plan that ex­otic wed­ding of your dreams, en­com­pass­ing suit­able trends

Bhav­nesh Sawh­ney Di­rec­tor Wed­nishka PLAN­NING EX­PE­RI­EN­TIAL WED­DINGS

From desti­na­tion to dé­cor and from hos­pi­tal­ity to en­ter­tain­ment, each seg­ment is con­cep­tu­alised and planned in de­tail.

SWAY­ING TO SANGEET

We, at Wed­nishka, cus­tomise right from stand-up co­me­di­ans to singers, to dancers, to mixol­o­gist, to DJ's, and many more.

VARMALA CON­CEPTS

Nowa­days, cou­ples pre­fer to sync and co­or­di­nate the colours of the varmala with the over­all theme of the wed­ding.

CHAL­LENGES

In a big fat In­dian wed­ding, there can be varied chal­lenges. For in­stance, at in­ter­na­tional des­ti­na­tions, lan­guage can be a bar­rier, thus we re­quire as­sis­tance of lo­cals who can help us with the trans­la­tions. Our team is also sen­si­tive to­wards wastage of food or ex­penses.

SMALLER LUX­URY HO­TELS OR BIG­GER DESTI­NA­TION RE­SORTS

Our ex­per­tise lies in both and we are happy to plan what­ever the cou­ple wants their D-Day to be like. We as wed­ding plan­ners pre­fer lux­ury ho­tels as we can buy out the en­tire prop­erty and make it a per­sonal af­fair and de­liver the best hos­pi­tal­ity ser­vices.

FRAMED IN THE MEM­ORY

Pro­fes­sion­als use dolly to cap­ture move­ments and drones for aerial views at the func­tions. An­other trend­ing fea­ture in to­day's time is a 3D movie. The wed­ding is shot and later pro­jected as a 3D video for cher­ish­ing mem­o­ries.

A WED­DING THAT STOOD OUT

In the re­cent past, we planned the wed­ding for Ac­tress Sonam Kapoor and Busi­ness­man Anand Ahuja. From tak­ing care of the guest list to se­cu­rity to hos­pi­tal­ity, to artist man­age­ment, to lo­gis­tics, we did it all, seam­lessly.

Nikita Ram­chan­dani Se­nior Area Di­rec­tor of Op­er­a­tions - South Asia Mar­riott In­ter­na­tional

THE WED­DING BUSI­NESS GROWS

The wed­ding seg­ment in In­dia is lu­cra­tive, our vis­i­ble com­mit­ment to the same has been through ‘Shaadi by Mar­riott'. It is our 360-de­gree ap­proach on how we treat wed­dings. Desti­na­tion wed­dings is the trend gain­ing trac­tion. Among our ho­tels, for beach wed­dings, W Goa is very pop­u­lar, for the cas­tle-like theme, we have our newly-opened prop­erty JW Mar­riott Jaipur, for wed­ding in the hills, we have JW Mar­riott Mus­soorie Wal­nut Grove Re­sort and Spa. Our ho­tel, Le Méri­dien Ma­ha­balesh­war Re­sort & Spa does well for wed­dings, even JW Mar­riott Ho­tel New Delhi Ae­roc­ity, J W Mar­riott Pune and also JW Mar­riott Ho­tel Kolkata get a good num­ber of wed­ding book­ings. JW Mar­riott Mum­bai Juhu and The St. Regis Mum­bai are also do­ing well for wed­dings. We started “Shaadi by Mar­riott” to un­der­stand, el­e­vate and cus­tomise the wed­ding ex­pe­ri­ence. Since 2016, we have seen an in­crease in the rev­enue from wed­dings by about 40 per cent.

CUSTOMISATION, FLEX­I­BIL­ITY AND SAFETY

We have moulded our­selves to be­come su­per flex­i­ble in ac­ced­ing to spe­cific re­quests. For ex­am­ple, if a fam­ily wants to bring in their own Ma­haraj for cook­ing for the wed­ding, we do ac­com­mo­date him in our kitchens. With re­gard to our ap­proach to wed­dings, we are very par­tic­u­lar about deal­ing with those who come to find out about wed­dings in Mar­riott. They are met with by the Gen­eral Man­ager and Di­rec­tor of Op­er­a­tions, them­selves, to un­der­stand what mat­ters to the guest most. In our city ho­tels at­tuned more for cor­po­rate events, we un­der­stand wed­dings are dif­fer­ent. I don't think there are any ma­jor chal­lenges in or­gan­is­ing wed­ding events, rather the sys­tem is still in a state of evo­lu­tion. Mantra re­mains flex­i­bil­ity and safety.

WHY MAR­RIOTT FOR WED­DINGS?

Among the other trends ob­served, we have seen that, in cities for big­ger wed­dings, peo­ple like to have the pre-wed­ding events in dif­fer­ent ho­tels. In the con­cept for wed­dings, a con­flu­ence of the tra­di­tional and modern con­tin­ues. While the young­sters (cou­ple to be mar­ried) have a greater say in the wed­ding ar­range­ments than be­fore, the fi­nal de­ci­sions are mostly taken by the fam­ily in uni­son. For peo­ple the sta­tus is­sue re­mains, level of af­flu­ence is gen­er­ally seen as a re­flec­tion of the lo­ca­tion cho­sen for the main wed­ding or re­cep­tion. We rec­om­mend Mar­riott for your wed­dings as we work as an ex­ten­sion of your fam­ily and shall em­brace your wed­ding as our own. We have the tools, re­sources and the band­width to sup­port us in our en­deav­ours.

Pic­ture credit: Anand Rathi

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.