Marriages make MiCE
We unravel expert tips to help you plan that exotic wedding of your dreams, encompassing suitable trends
Bhavnesh Sawhney Director Wednishka PLANNING EXPERIENTIAL WEDDINGS
From destination to décor and from hospitality to entertainment, each segment is conceptualised and planned in detail.
SWAYING TO SANGEET
We, at Wednishka, customise right from stand-up comedians to singers, to dancers, to mixologist, to DJ's, and many more.
Nowadays, couples prefer to sync and coordinate the colours of the varmala with the overall theme of the wedding.
In a big fat Indian wedding, there can be varied challenges. For instance, at international destinations, language can be a barrier, thus we require assistance of locals who can help us with the translations. Our team is also sensitive towards wastage of food or expenses.
SMALLER LUXURY HOTELS OR BIGGER DESTINATION RESORTS
Our expertise lies in both and we are happy to plan whatever the couple wants their D-Day to be like. We as wedding planners prefer luxury hotels as we can buy out the entire property and make it a personal affair and deliver the best hospitality services.
FRAMED IN THE MEMORY
Professionals use dolly to capture movements and drones for aerial views at the functions. Another trending feature in today's time is a 3D movie. The wedding is shot and later projected as a 3D video for cherishing memories.
A WEDDING THAT STOOD OUT
In the recent past, we planned the wedding for Actress Sonam Kapoor and Businessman Anand Ahuja. From taking care of the guest list to security to hospitality, to artist management, to logistics, we did it all, seamlessly.
Nikita Ramchandani Senior Area Director of Operations - South Asia Marriott International
THE WEDDING BUSINESS GROWS
The wedding segment in India is lucrative, our visible commitment to the same has been through ‘Shaadi by Marriott'. It is our 360-degree approach on how we treat weddings. Destination weddings is the trend gaining traction. Among our hotels, for beach weddings, W Goa is very popular, for the castle-like theme, we have our newly-opened property JW Marriott Jaipur, for wedding in the hills, we have JW Marriott Mussoorie Walnut Grove Resort and Spa. Our hotel, Le Méridien Mahabaleshwar Resort & Spa does well for weddings, even JW Marriott Hotel New Delhi Aerocity, J W Marriott Pune and also JW Marriott Hotel Kolkata get a good number of wedding bookings. JW Marriott Mumbai Juhu and The St. Regis Mumbai are also doing well for weddings. We started “Shaadi by Marriott” to understand, elevate and customise the wedding experience. Since 2016, we have seen an increase in the revenue from weddings by about 40 per cent.
CUSTOMISATION, FLEXIBILITY AND SAFETY
We have moulded ourselves to become super flexible in acceding to specific requests. For example, if a family wants to bring in their own Maharaj for cooking for the wedding, we do accommodate him in our kitchens. With regard to our approach to weddings, we are very particular about dealing with those who come to find out about weddings in Marriott. They are met with by the General Manager and Director of Operations, themselves, to understand what matters to the guest most. In our city hotels attuned more for corporate events, we understand weddings are different. I don't think there are any major challenges in organising wedding events, rather the system is still in a state of evolution. Mantra remains flexibility and safety.
WHY MARRIOTT FOR WEDDINGS?
Among the other trends observed, we have seen that, in cities for bigger weddings, people like to have the pre-wedding events in different hotels. In the concept for weddings, a confluence of the traditional and modern continues. While the youngsters (couple to be married) have a greater say in the wedding arrangements than before, the final decisions are mostly taken by the family in unison. For people the status issue remains, level of affluence is generally seen as a reflection of the location chosen for the main wedding or reception. We recommend Marriott for your weddings as we work as an extension of your family and shall embrace your wedding as our own. We have the tools, resources and the bandwidth to support us in our endeavours.