Ku­nal Rai

Micetalk - - Cover Story -

Vice Pres­i­dent

Wed­dings and Events, Tamarind Global

CU­RAT­ING EX­PE­RI­ENCES

Each wed­ding is now all about in­cor­po­rat­ing new and unique ex­pe­ri­ences for the guests – from vir­gin des­ti­na­tions, to unique eclec­tic en­ter­tain­ment, in­ter­ac­tive el­e­ments, novel food and bar­tend­ing con­cepts, dé­cor that stands out and more to ap­peal to all senses. The gen­eral ex­pe­ri­ence needs to now be in­volv­ing, per­son­alised and out of the box.

CUSTOMISING IS THE WORD

From a cus­tom app that keeps all com­mu­ni­ca­tion per­sonal, to a cus­tomised gift­ing with the names of guests, el­e­ments in bar­tend­ing like mono­grammed ice cubes or cus­tom menus, cus­tomised and cu­rated en­ter­tain­ment con­cepts and much more – you can do a lot whether it is an over­seas des­ti­na­tion or do­mes­tic even with a large guest list.

SWAY­ING TO SANGEET

Tech-based set­ups, in­no­va­tive bride and groom en­tries, eclec­tic and ex­pe­ri­en­tial for­eign artists, com­pletely cus­tomised and spe­cially con­cep­tu­alised shows cu­rated to in­clude stun­ning vi­su­als, dance and vo­cal acts, give guests a spe­cial ex­pe­ri­ence.

GUAR­AN­TEED EN­TER­TAIN­MENT

Hol­ly­wood in­spired themes are still seen for dé­cor such as Moulin Rouge, Alice in Won­der­land and so on.

VARMALA CON­CEPTS

Re­cently, we did a varmala which took place on an ice lotus stage. Another few ideas we were eval­u­at­ing for a client in­cluded a sur­real gar­land ex­change on a wa­ter body with wa­ter pro­jec­tions of cus­tomised con­tent around the bride and groom.

SHOW ME THE MONEY

Within In­dia, a wed­ding can work out to `40,000 per head and also go to over `1.5 Lakhs per head, all-in­clu­sive de­pend­ing on where you do it.

CHAL­LENGES

A lack of new des­ti­na­tions with good in­fra­struc­ture and con­nec­tiv­ity. Ho­tels agree­ing to a buy out at a rea­son­able pric­ing.

Fus­ing out­side cater­ing with ex­ist­ing ho­tel kitchens.

For most ho­tels and des­ti­na­tions, out­door deci­bel sound re­stric­tions limit the tim­ings of func­tions.

SMALLER LUX­URY HO­TELS OR BIG­GER DES­TI­NA­TION RE­SORTS

I usu­ally pre­fer a smaller ho­tel buy­out.

WHAT’S TREND­ING?

New trends all re­volve around in­stant grat­i­fi­ca­tion. Get­ting short videos and in­sta­gram­able con­tent dur­ing the func­tion to share mem­o­ries then and there with guests and on so­cial me­dia has be­come some­thing to look for­ward to.

A WED­DING THAT STOOD OUT

A fam­ily from Lon­don had seen a Mela (fair) con­cept in Lon­don's her­itage Old Billins­gate on the Thames overlooking the The Shard.

The eclec­tic Mela brought el­e­ments in dé­cor, food and en­ter­tain­ment from each state, which was trans­ported from In­dia.

Within In­dia, a wed­ding can work out to `40,000 per head and also go over to `1.5 Lakhs per head

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