Sau­rabh Chowdhury

Micetalk - - Cover Story -

Di­rec­tor of Sales and Mar­ket­ing The Westin Mum­bai Gar­den City

EX­PE­RI­EN­TIAL WED­DINGS

Ex­pe­ri­en­tial wed­dings are planned to en­sure that the guests and fam­ily mem­bers are not just on­look­ers at the cer­e­mony, but are ac­tively in­volved in the cer­e­mony.

Metic­u­lous plan­ning and ex­e­cu­tion is of ut­most im­por­tance tak­ing into con­sid­er­a­tion the dif­fer­ent mind­sets and vary­ing thought pro­cesses in­volved in or­gan­is­ing wed­dings.

SWAY­ING TO SANGEET

The Sangeet cer­e­mony is a cru­cial part of the wed­ding process, in some cases, this is the cer­e­mony where both sides of the fam­ily meet and so­cialise for the first time, prior to the wed­ding. The pop­u­lar­ity of the dance and mu­sic gala re­volves around Bol­ly­wood in­flu­ence of style, dé­cor.

SHOW ME THE MONEY

The price points strictly vary from a case to case ba­sis, de­pend­ing on the type of en­gage­ment that the host would want to have be­tween the fam­i­lies and ac­tiv­i­ties that are planned around it.

The com­mer­cials in­volved could eas­ily ex­tend from ap­prox­i­mately `10,00,000 to a crore, de­pend­ing on the mag­ni­tude of the event, the venue se­lected, num­ber of rooms re­quired, and the var­i­ous events planned.

CHAL­LENGES FACED

Fol­low­ing up on the com­mer­cials and de­posits as per the con­tract is def­i­nitely the big­gest chal­lenge faced. The re­quire­ments for the wed­ding tend to change quite reg­u­larly from the time of sign­ing the con­tract to the main event date.

SMALLER LUX­URY HO­TELS OR BIG­GER DES­TI­NA­TION RE­SORTS

Des­ti­na­tion wed­dings are usu­ally a pre­ferred choice over do­mes­tic wed­dings for many rea­sons. They of­fer di­verse fea­tures and ex­otic ex­pe­ri­ences that the hosts en­cap­su­late as their most mem­o­rable mo­ments. Des­ti­na­tion wed­ding lo­ca­tions cre­ate a fresh vibe among the guests that pro­vide an es­cape from the reg­u­lar monotony of ur­ban lifestyle. Hosts also tend to find des­ti­na­tions out­side In­dia more vi­able due to the tax­a­tion laws as well.

VIDEOG­RA­PHY DE­LIGHTS

With events, cou­ple want to cre­ate last­ing mem­o­ries. The lat­est trends are 4k Videog­ra­phy, HD pic­tures and drone pho­tog­ra­phy.

The com­mer­cials in­volved could eas­ily ex­tend from ap­prox­i­mately `10,00,000 to a crore”

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