Chart­ing out USPs

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The IMWF pro­vided a deep in­sight on op­por­tu­ni­ties avail­able in many markets, espe­cially in Turkey, Cyprus as well as CIS coun­tries, along with other Euro­pean des­ti­na­tions. Meet­ing and net­work­ing with 300 in­dus­try folks over four days in a finely cu­rated event, was a de­light. IMWF is a unique show­case of the best in the world, thus en­abling us buy­ers to meet rel­e­vant con­tacts. In the cur­rent times, the vol­umes have in­creased, but the ex­pe­ri­ences have plateaued, as the wed­ding in­dus­try is at a boil­ing point. There's a large pivot point to choose the path of cost vs ex­pe­ri­ences. Both can sur­vive, but as an agency, the per­son run­ning the show, will have to de­cide their USP.”

Sid­dharth Ganer­i­wala Di­rec­tor & CEO AURA

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