Hit­ting the me­dia where it hurts


Most news­pa­pers (but not us) are start­ing to cater more and more to mar­ket de­mands so that they stay rel­e­vant in a chang­ing me­dia mar­ket. This, sadly, has led to news of a more friv­o­lous na­ture of­ten find­ing its way into pages. Now, funny group East In­dia Com­edy has called out this trend with a meme cap­tioned, iron­i­cally, “In­dian me­dia has got its pri­or­i­ties right.” Ironic, be­cause the meme is of a news­pa­per page in which the lead­ing ar­ti­cle is head­lined, “Ta­mur yawned for 6 sec­onds”, while some of the other head­lines are “Vi­rat and Anoushka did not post a cou­ple goals pic­ture this week” and “I am leav­ing for Mars to find Achhe Din: Naren­dra Modi”. Ouch.

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