A weighty is­sue

Mid Day - - DAILY DOSSIER -

A health­care com­pany has come up with a rather in­no­va­tive cam­paign called #DonateYourWeight. The rules are pretty sim­ple: You have to make a pub­lic pledge to shed a cer­tain amount of weight, let’s say 2kg, within a fixed time pe­riod. And if you’re suc­cess­ful, the brand will do­nate an equal amount of food to un­der­priv­i­leged chil­dren. Co­me­dian Azeem Banat­walla is one of those who have signed up for it. And he even posted a video of him huff­ing and puff­ing on Carter Road first thing in the morn­ing, hop­ing to beat the clock.

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