A weighty issue
A healthcare company has come up with a rather innovative campaign called #DonateYourWeight. The rules are pretty simple: You have to make a public pledge to shed a certain amount of weight, let’s say 2kg, within a fixed time period. And if you’re successful, the brand will donate an equal amount of food to underprivileged children. Comedian Azeem Banatwalla is one of those who have signed up for it. And he even posted a video of him huffing and puffing on Carter Road first thing in the morning, hoping to beat the clock.