Jacqueline takes the lead in wildlife con­ser­va­tion

Millennium Post - - Town -

JACQUELINE FER­NAN­DEZ is all up for pro­tect­ing en­dan­gered an­i­mals and plant species with the Bio-bridge project in Garo Hills, Megha­laya.

It is a CSR ini­tia­tive by The Body Shop that has pledged to help pro­tect the en­dan­gered In­dian Ele­phant and Western Hoolock Gib­bon by con­struct­ing the Bio-bridge with ev­ery trans­ac­tion dur­ing a three months long cam­paign com­menc­ing from this month. This Bio Bridge will pro­tect habi­tat for some of the world’s most threat­ened species, by plant­ing one square me­tre of habi­tat against ev­ery trans­ac­tion at the brand in In­dia.

“Bio-bridge per­fectly demon­strates how The Body Shop is com­mit­ted to mak­ing a pos­i­tive long–term im­pact in the com­mu­nity where it op­er­ates. It’s very en­cour­ag­ing to see a beauty brand tak­ing a lead in wildlife con­ser­va­tion and com­mu­nity de­vel­op­ment. I ex­tend my full sup­port to­wards the Bio Bridges Project. I re­quest you all to join hands and help pro­tect th­ese en­dan­gered species,” said “A Gen­tle­man” star. The In­dia Bio-bridges pro­gramme is a part of the brand’s ex­ist­ing com­mit­ment to pro­tect and re­gen­er­ate 75 mil­lion square me­tres of habi­tat as part of its En­rich Not Ex­ploit Com­mit­ment, launched last year. Part­ner­ing with World Land Trust (WLT) and its lo­cal part­ner Wildlife Trust of In­dia (WTI), The Body Shop will build a Bio-bridge in the Garo Hills dis­trict of Megha­laya state in In­dia, pro­tect­ing and re­gen­er­at­ing a cor­ri­dor of land for en­dan­gered an­i­mals to pass through safely.

Shriti Mal­ho­tra, Chief Op­er­at­ing Of­fi­cer of The Body Shop In­dia said, “We are very happy that Garo Hills has been se­lected as one of the project lo­ca­tions. Hav­ing a project in In­dia is a great plat­form not only to ben­e­fit the Garo Hills Bio­di­ver­sity but also to raise con­sumer aware­ness about the rich bio­di­ver­sity of the area and en­cour­age them in the con­ser­va­tion ef­forts.”

Speak­ing on the ini­tia­tive, Su­nil Kyarong, Joint Di­rec­tor and Head­wild Lands, Wild Life Trust of In­dia said, “The Garo Green Spine is crit­i­cal in North East In­dia sup­port­ing about a 1000 ele­phants con­nect­ing two trea­sure houses of bio­di­ver­sity - the Nokrek and the Bal­phakram Na­tional Park. The Garo Com­mu­nity, with our sup­port, takes it upon them­selves to stitch to­gether this land­scape by demon­strat­ing the finest ex­am­ples of com­mu­nity-led and owned con­ser­va­tion ini­tia­tives.”

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