DELHI FAIR TO PRO­MOTE In­dian hand­i­craft busi­ness

The In­dian hand­i­crafts and gifts fair aims to weave a mar­ket­ing net­work so as to form joint ven­tures for pro­mot­ing In­dian hand­i­crafts in the world mar­ket

Millennium Post - - TOWN - OUR COR­RE­SPON­DENT

Asia's largest gifts and hand­i­crafts fair, which has wel­comed buy­ers from more than 100 coun­tries to source prod­ucts for life­style, fash­ion, home and tex­tiles, was in­au­gu­rated on Oc­to­ber 12, at the the In­dia Expo Cen­tre and Mart, Greater Noida.

The In­dian hand­i­crafts and gifts fair, which was in­au­grated by Sm­riti Zu­bin Irani, Union Min­is­ter of Tex­tiles, of­fers an as­sem­blage with a tra­di­tional artis­tic fin­ish in per­fect har­mony with mod­ern de­signs and con­tem­po­rary colours. The fair will last till Oc­to­ber 16, 2017.

Dur­ing the cer­e­mony, Irani ap­plauded the role of EPCH for pro­mot­ing ex­ports of hand­i­crafts from the coun­try. The Hand­i­craft sec­tor has wit­nessed a growth of 13.15% in 2016-17, com­pared to the pre­vi­ous year. Urg­ing the ex­port­ing fra­ter­nity to think of the wel­fare of the ar­ti­sans, Irani talked about how th­ese ar­ti­sans are the back­bone of the sec­tor. In view of the Prime Min­is­ter's dream to ed­u­cate ev­ery child of this coun­try, the Min­is­ter men­tioned about the launch of ‘ed­u­ca­tion wel­fare of the chil­dren of the ar­ti­sans' by EPCH un­der their CSR pro­gramme. The scheme pro­vides full sup­port for ed­u­cat­ing the chil­dren of ar­ti­sans through open schools. As in­formed, 75% of the en­tire ex­pen­di­ture is to be borne by EPCH and 25% by the mem­ber ex­porters, spon­sor­ing the study of the chil­dren.

While in­au­gu­rat­ing the Delhi IHGF Fair, the min­is­ter of Tex­tile-men­tioned that in­no­va­tion in the de­signs is the trick be­hind keep­ing the prices of the prod­ucts high. This would in turn ben­e­fit the ar­tisians from the weaker sec­tion of the so­ci­ety. She also ap­pre­ci­ated the in­tro­duc­tion of EPCH scheme for “De­sign Reg­is­ter” un­der which the mem­ber ex­porter can reg­is­ter their de­sign with­out any has­sle. Irani ex­pressed that de­sign and prod­uct de­vel­op­ment should not be a dif­fi­cult task for a com­mon en­tre­pre­neur and EPCH de­sign ser­vices will def­i­nitely help the sec­tor in a big way thereby con­tribut­ing to aug­ment the ex­ports of hand­i­crafts from the coun­try.

Sm­riti Zu­bin Irani ex­pressed her sat­is­fac­tion that the vi­sion of the Prime Min­is­ter to pro­mote the North East is be­ing truly im­ple­mented by EPCH. EPCH is pro­vid­ing full sup­port through its in­te­grated pro­gramme of de­vel­op­ment of NER hand­i­crafts and hand­loom which in­clude de­sign, mar­ket and skill de­vel­op­ment.

Speak­ing on the oc­ca­sion, OP Prahladka, Chair­man – EPCH, men­tioned about the EPCH vi­sion for the next five years on ‘Tech­nol­ogy Upgra­da­tion'. “EPCH has just started the ‘De­sign and Prod­uct De­vel­op­ment Tech­nol­ogy Mis­sion' un­der which the de­sign and new ma­te­rial of prod­uct shall be fo­cussed. The min­is­ter has as­sured full sup­port to this new ini­tia­tive which is in fact the need of the hour.

Speak­ing fur­ther he sais, “Min­is­ter also noted that for the first time in the Hand­i­crafts sec­tor, an ini­tia­tive is be­ing taken for for­eign di­rect in­vest­ment [FDI] and joint ven­ture op­por­tu­ni­ties for the buy­ers and sell­ers. A sym­po­sium on ‘In­vest­ment Op­por­tu­ni­ties in Hand­i­crafts Sec­tor' is be­ing or­gan­ised. It is un­der­stood that presently a very large amount of in­vest­ment from USA and Euro­peans coun­tries is al­ready tak­ing place in the hand­i­crafts sec­tor in China, South Korea, and Viet­nam which are com­peti­tors of In­dia. This ini­tia­tive will give op­por­tu­ni­ties to over­seas buy­ers to bring tech­ni­cal know how, in­vest­ment and mar­ket­ing net­work so as to form joint ven­tures for pro­mot­ing In­dian Hand­i­crafts in the world mar­ket.

O P Prahladka also ap­pre­ci­ated the over­all sup­port re­ceived from Min­istry of Tex­tiles and Min­istry of Com­merce to ease the im­ple­men­ta­tion of GST. He as­sured the Min­is­ter that de­spite the ini­tial chal­lenges, hand­i­crafts will con­tinue to demon­strate ro­bust growth.

Rakesh Ku­mar, ED – EPCH said that the spe­cial at­trac­tion of this fair in­cludes de­signer fo­rum and re­cy­cled prod­ucts at the fair. About 2980 ex­hibitors of home, life­style, fash­ion, tex­tiles and fur­ni­ture are par­tic­i­pat­ing in the Fair.”

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