Jew­els

It is the ner things in life that make an ever­last­ing im­pres­sion. Cre­at­ing a be­spoke state­ment piece is an oeu­vre not many can master

MillionaireAsia India - - Contents - By Leshna Shah

– The mil­len­nial’s pref­er­ence for jew­ellery is both per­son­alised and ver­sa­tile.

Apart from be­ing a girl’s best friends, jew­ellery is also an ex­ten­sion of the wearer’s per­son­al­ity. No mat­ter how sub­tle, it al­ways makes a state­ment while adding glam­our to any look. Th­ese or­na­ments can cer­tainly make or break an outt.

As Bob Dy­lan once sang, “The Times They are a-Changin.” The young mod­ern woman dresses very dif­fer­ently to the lady 15 years ago. Her buy­ing style is dif­fer­ent, choices are dif­fer­ent, dress­ing is dif­fer­ent and even the oc­ca­sions are dif­fer­ent.

The new-age mil­len­nial loves unique novel trends. They are al­ways look­ing for state­ment pieces that can be dressed up or down ac­cord­ing to the oc­ca­sion. Min­i­mal­is­tic and light­weight adorn­ments are what ap­peal to them.

I have a beau­ti­ful col­lec­tion of jew­ellery that I got made dur­ing my wed­ding; but once my wed­ding was over the pieces were hardly worn again ex­cept at rare oc­ca­sions. A lot of brides face this issue to­day, and al­ways have. There is no other oc­ca­sion that of­ten where their wed­ding pieces can be worn again.

To elim­i­nate this, I en­sure that I de­sign jew­ellery that can be worn com­fort­ably. Aurelle has de­signs that are not only state­ment pieces but are also ver­sa­tile and chic. They can be paired up with Indian outts as well as ca­sual work clothes or red car­pet events. Our col­lec­tions are unique be­cause they are de­signed keep­ing cur­rent fash­ion and jew­ellery trends in mind. Our de­signs and in­no­va­tions tend to push the en­ve­lope as we strive to use tech­niques and stones that are not com­monly used in the mar­kets like - sliced di­a­monds and sliced coloured stones. Ut­most care is taken to make cer­tain that the jew­ellery pieces are very light with­out com­pro­mis­ing on look of the piece.

As a gen­eral guide­line, it is rec­om­mended that while pick­ing any jew­ellery piece you must rst check if it goes with your per­son­al­ity and en­hances the look you want to achieve or not. Se­condly, the shape, cut and bril­liance of the stones add to the over­all look and feel. Lastly, it is im­por­tant to make sure that the jew­ellery piece is ver­sa­tile and can be worn at mul­ti­ple oc­ca­sions. At no point should the style be­come re­dun­dant. From ev­er­green state­ment rings and neck­laces to mod­ern chok­ers and arm cuffs, a state­ment piece is not re­stricted by the rule­book of lat­est trends.

Ear­lier on, peo­ple in­vested in gold in­stead of di­a­monds and be­lieved that the in­vest­ment will al­ways be prota­ble, but the trend is shift­ing and in­vest­ments in di­a­monds and gem­stones are catch­ing up. The young HNIs are in­creas­ingly spend­ing on pieces that are min­i­mal yet chic. A con­tem­po­rary and sleek piece ex­udes a crisp, el­e­gant vibe. Even for wed­dings peo­ple to­day, pre­fer to pur­chase jew­ellery that can ac­tu­ally be worn again at other oc­ca­sions.

The rag­ing trend of fus­ing tra­di­tional with mod­ern roots in the de­mand for jew­ellery that tran­scends beyond util­ity and is be­spoke.

The shape, cut and bril­liance of the stones add to the over­all look and feel. Lastly, it is im­por­tant to make sure that the jew­ellery piece is ver­sa­tile and can be worn at mul­ti­ple oc­ca­sions

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.