HEADY BRUSH STROKES
The connection between art and nely distilled beverages of the ‘spirit-ual’ kind is far too full-bodied to ignore. They both toast great heritage and exquisite taste elevates them way beyond the ordinary. Legend has it that this union of two kindred souls was attempted for the very rst time when Michel Roux of Carillon Importers went out dining with the absolutely avant-garde Andy Warhol. The businessman was distributing a little known vodka called Absolut at the time and struck upon the idea of utilising an art platform to create top-of-the-mind recall for the vodka brand. It wasn’t a new strategy by any stretch, given that Picasso had designed the label for the very exclusive Moutin Rothschild, but the Absolut experiment ew in the face of mainstream recognition and created a global imprint. The partnership works even at the highest of echelons. Royal Salute, also known as the King of Whisky, has collaborated with British wallpaper designer Angela Groundwater for its new range of limited edition gift packs. The stunning design pays homage to the Regent’s Banquet, one of the earliest recorded lavish feasts held in the formal royal residence, the Brighton Pavilion, 200 years ago.
There are numerous such alliances like the Glenddich Artists in Residence programme which prove emphatically that alcohol and art would continue to collaborate far into the future.
“I am honoured my artwork will be part of what will no doubt become a cherished collector’s item for lovers of ne whisky.” - Angela Groundwater