Parle Agro eyes fizzy fruit drinks for growth
Mumbai: With the successful launch of Frooti Fizz, Parle Agro Pvt. Ltd is now banking on the fruit-based fizzy drinks market to fuel growth, a top company executive said.
“Although we did extensions of Frooti in the past, a long time ago, but Frooti Fizz is the most successful extension so far,” joint managing director Nadia Chauhan said in an interview. “We did Appy Fizz 10 years ago, we created the sparkling fruit-based beverage, a Rs600-700 crore market. We have more than 90% market share.” Chauhan said that with the success of Frooti Fizz, the company may be able to expand this market to Rs4,000 crore in the next 5-8 years. PAGE 6