Parle Agro eyes fizzy fruit drinks for growth

Mint ST - - THE BRIEFING -

Mum­bai: With the suc­cess­ful launch of Frooti Fizz, Parle Agro Pvt. Ltd is now banking on the fruit-based fizzy drinks mar­ket to fuel growth, a top com­pany ex­ec­u­tive said.

“Al­though we did ex­ten­sions of Frooti in the past, a long time ago, but Frooti Fizz is the most suc­cess­ful ex­ten­sion so far,” joint man­ag­ing di­rec­tor Na­dia Chauhan said in an in­ter­view. “We did Appy Fizz 10 years ago, we cre­ated the sparkling fruit-based bev­er­age, a Rs600-700 crore mar­ket. We have more than 90% mar­ket share.” Chauhan said that with the suc­cess of Frooti Fizz, the com­pany may be able to ex­pand this mar­ket to Rs4,000 crore in the next 5-8 years. PAGE 6

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