Ama­zon ready to team up with Ap­ple, Google


Seat­tle/san Fran­cisco: Ama­ Inc. is will­ing to team up with com­peti­tors Ap­ple Inc. and Al­pha­bet Inc.’s Google if it would help im­prove cus­tomers’ ex­pe­ri­ence with its Alexa voice-ac­ti­vated vir­tual as­sis­tant, an ex­ec­u­tive work­ing on the plat­form said.

The on­line re­tailer, which is al­ready work­ing with Microsoft Corp. on pro­duc­tiv­ity fea­tures for Alexa such as cal­en­dar in­ter­ac­tions, will put the user first in pur­suit of any other part­ner­ships, said Toni Reid, Ama­zon’s vice pres­i­dent of Alexa and Echo de­vices, who has been on the team since 2014. “We are su­per pas­sion­ate about the cus­tomer ap­proach,” Reid said on Wed­nes­day in a taped in­ter­view with Bloomberg TV’S Emily Chang. BLOOMBERG

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