Swiggy to let res­tau­rant part­ners share kitchen spa­ces

Mint ST - - TECHNOLOGY - BY SAL­MAN S.H. sal­man.s@livemint.com BENGALURU

On­line food de­liv­ery start-up Swiggy (Bundl Tech­nolo­gies Pvt. Ltd) on Tues­day launched Swiggy Ac­cess, a pro­gramme which al­lows its res­tau­rant part­ners to set up kitchen spa­ces in neigh­bour­hoods where they don’t cur­rently op­er­ate.

As part of the ini­tial launch, Swiggy has set up a 3,200 sq. ft ‘Ac­cess’ kitchen in the Maratha­halli sub­urb of Bengaluru. The space will be shared by two of its res­tau­rant part­ners— Leon Grill and Keven­ters. Swiggy’s own pri­vate brands, in­clud­ing The Bowl Com­pany, House of Dab­bas and Pun­jabi Ra­soi, will also share the kitchen space.

The com­pany plans to set up more ‘Ac­cess’ kitchens in Bengaluru and other metro ci­ties in the next six months. It has al­ready short-listed close to 40 res­tau­rant part­ners for the ex­pan­sion.

Restau­rants op­er­at­ing un­der the Ac­cess pro­gramme will serve only their top sig­na­ture dishes on the menu.

The pro­gramme is de­signed to cut de­liv­ery time for cus­tomers since these kitchen spa­ces are “de­liv­ery-only” branches and do not have a dine-in op­tion, the com­pany said in a state­ment.

“We cu­rate restau­rants for Swiggy Ac­cess us­ing mul­ti­ple cri­te­ri­ons in­clud­ing some­thing we call the cui­sine score and the qual­ity of sup­ply score. We cal­cu­late this on ba­sis of the num­ber of restau­rants in an area and the va­ri­ety of dishes avail­able within the same area. We also de­pend on what users are search­ing for in a par­tic­u­lar area in our app. We are also tar­get­ing ar­eas where there is a very min­i­mal amount of site traf­fic com­ing in,” Sri­har­sha Ma­jety, chief ex­ec­u­tive of­fi­cer of Swiggy said at a press con­fer­ence.

Restau­rants can save up to 25% of their op­er­a­tional costs since Swiggy will not charge a rental or de­posit from its res­tau­rant part­ners for the Ac­cess kitchens, ac­cord­ing to Ma­jety.

Res­tau­rant part­ners will, how­ever, in­cur a higher com­mis­sion when they op­er­ate via Swiggy Ac­cess when com­pared to charges on the com­pany’s nor­mal mar­ket­place model, he added.

“Over the years, Swiggy in­sights (cus­tomer feed­back) have helped us un­der­stand that peo­ple from sev­eral parts of our ci­ties long for a much bet­ter se­lec­tion of food, in­clud­ing the favourite restau­rants in their neigh­bour­hood. With Swiggy Ac­cess, we are di­ver­si­fy­ing lo­cal pal­ettes, bridg­ing ge­o­graph­i­cal gaps in sup­ply and solv­ing for va­ri­ety, qual­ity and con­ve­nience of food,” Ma­jety said in the state­ment.

Swiggy is push­ing hard to com­pete bet­ter in the on­line food de­liv­ery space where its com­peti­tors in­clude Zomato, Ubereats, Food­panda and Faa­sos.

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