Fes­tive sales usher in joy, rev­enue for Ama­zon and Flip­kart in Oct

Mint ST - - FRONT PAGE - Feed­back@livemint.com BENGALURU

On­line re­tail­ers Ama­zon In­dia and Flip­kart re­ported block­buster sales in the fes­tive sea­son. Sales in Oc­to­ber were three times the av­er­age rev­enue they gen­er­ated in months in which big sales events are ab­sent, they said.

Ama­zon’s web­site drew the high­est traf­fic in In­dia and also gen­er­ated the high­est trans­ac­tions, head of Ama­zon.com’s In­dia busi­ness, Amit Agar­wal, said in an in­ter­view, cit­ing IMRB data.

“More than half of In­dia’s on­line shop­pers shopped on Ama­zon.in this fes­tive sea­son, ac­cord­ing to that data. Ad­di­tion­ally, more than 70,000 sell­ers re­ceived more than one

Num­bers game

Ama­zon, Flip­kart said their Oct sales were triple that of av­er­age rev­enues

Ama­zon said it ex­ceeded all in­ter­nal tar­gets for the Di­wali sale month

Ri­val Flip­kart claimed a mar­ket share lead against Ama­zon

Flip­kart said GMV grew 90% from that of Big Bil­lion Days sale in 2017

or­der this fes­tive sea­son,” Agar­wal said on Mon­day. Sales of Ama­zon Prime, the com­pany’s pop­u­lar sub­scrip­tion pro­gramme, dou­bled from those of last year, he added.

“We ex­ceeded our most am­bi­tious plans across all di­men­sions in terms of new cus­tomer growth, unit sales and in terms of GMS (gross mer­chan­dise sales) and Prime growth,” said Agar­wal.

Flip­kart coun­tered Ama­zon’s claims of mar­ket lead­er­ship.

“We’ve man­aged to main­tain the mar­ket share (lead) of 70-30 dur­ing this BBD (Big Bil­lion Days), we be­lieve,” said Sm­rithi Ravichan­dran, se­nior di­rec­tor at Flip­kart. “We’ve en­sured that we’ve re­tained the lead­er­ship and more in cat­e­gories like mo­bile, large ap­pli­ances and fash­ion. From a GMV (gross mer­chan­dise vol­ume) stand­point, we’ve grown by over 90% from last year.”

The fes­tive sea­son face-off be­tween Flip­kart and Ama­zon is the big­gest an­nual show­down in the In­dian e-com-

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