Be­com­ing a par­ent is both a fas­ci­nat­ing and ter­ri­fy­ing ex­pe­ri­ence. There are sev­eral chal­lenges new par­ents will face, and there’s never a dearth of fears and wor­ries they’re bound to go through. Add to that ad­vice on the ‘how to’ when it comes to a healt


Apps that will make your life sim­pler


ABOUT: Let your child get the right dose of fun and learn­ing with this app. AppyStore, In­dia’s first sub­scrip­tion-based cu­rated ser­vice for kids has a pre­mium mo­bile app. The app com­prises videos hand­picked by ex­perts for chil­dren be­tween the age-group one to six years, in­te­grat­ing holis­tic learn­ing with lim­it­less fun. From nurs­ery rhymes or videos on na­ture and sci­ence, par­ents can now en­sure that their child gets a se­cure en­vi­ron­ment to develop and hone im­por­tant life skills, develop ef­fec­tive com­mu­ni­ca­tion skills and im­prove learn­ing pro­fi­ciency, all in one.

FEA­TURES: Par­ents can eas­ily track their child’s progress across var­i­ous learn­ing ar­eas, based on the num­ber of videos viewed. The cu­rated con­tent is hand­picked by ex­perts in the field of ed­u­ca­tion. They are in sync with school cur­ricu­lum in In­dia and across the globe, and can best se­lect videos suit­able for var­i­ous age groups.

PLAT­FORM: The app is avail­able on An­droid only.


ABOUT: This is an on­line com­mu­nity of ver­i­fied par­ents, val­i­dated sup­port and per­son­alised ser­vices of­fered through its web­site and app. is a rapidly grow­ing pro-par­ent com­mu­nity that sup­ports par­ents by pro­vid­ing them with rel­e­vant ad­vice, in­sight­ful blogs, ex­pert in­ter­ac­tions and use­ful tips to help them do more for their child. It is a com­mu­nity where par­ents con­nect with other like-minded par­ents, to share and ac­cess in­for­ma­tion ver­i­fied by fel­low par­ents and ex­perts.

FEA­TURES: On this plat­form, var­i­ous brands can en­gage par­ents with rel­e­vant in­for­ma­tion, based on in­di­vid­ual pro­files that in­clude the child’s age, lo­ca­tion, con­cerns and in­ter­ests of par­ents, while main­tain­ing in­di­vid­ual pri­vacy. Parentune has a wide cus­tomer life­cy­cle as par­ents are ac­tively en­gaged right from preg­nancy till a child reaches the age of 14.

PLAT­FORM: The app is avail­able on both iOS and An­droid.


ABOUT: Head­quar­tered in Lon­don, UK, Nurturey al­lows par­ents to man­age their lives around kids by lever­ag­ing tech­nolo­gies such as AI and data sciences. The app acts as a per­sonal as­sis­tant (PA) for par­ents, and is ex­cel­lent at man­ag­ing bor­ing and te­dious par­ent­ing-re­lated tasks. The app is best suited to par­ents who have con­ceived or have kids up to five years of age.

FEA­TURES: The app sched­ules im­mu­ni­sa­tions, tracks mile­stones and phys­i­cal growth, pro­vides the best ad­vice on in­di­vid­ual eat­ing habits, as well as gives ex­pert phys­i­ol­o­gists’ tips tar­geted at the grow­ing child and a learn­ing par­ent. The PA in­te­grates in­for­ma­tion to au­to­mat­i­cally build mean­ing­ful me­mories and helps share tasks among the fam­ily mem­bers.

PLAT­FORM: The app is avail­able on both iOS and An­droid.


ABOUT: It is a plat­form that guides par­ents with per­son­alised and trusted ad­vice on the over­all de­vel­op­ment of their child till eight years of age. These are con­sid­ered to be the most crit­i­cal years for any hu­man be­ing’s de­vel­op­ment. The app al­lows par­ents to cre­ate their child’s ac­count, cap­ture ev­ery mo­ment of the baby’s child­hood in Parentlane’s ded­i­cated al­bum through pho­tos and notes as well as share it with friends, fam­ily or ex­perts who are a part of their net­work and can par­tic­i­pate in their child’s de­vel­op­ment.

FEA­TURES: It is the only plat­form in In­dia that al­lows you to search and con­nect with chil­dren in your net­work and get live up­dates. Be it your friends and fam­ily or your child’s close friends, get live up­dates that will en­able you to par­tic­i­pate, learn and con­trib­ute to the child’s de­vel­op­ment and share im­por­tant in­for­ma­tion.The app also de­liv­ers per­son­alised and rel­e­vant con­tent and in­sights from a trusted com­mu­nity of fel­low par­ents, friends, fam­ily and child­care ex­perts at ev­ery stage of a child’s de­vel­op­ment. This con­tent in­cludes tips, ac­tiv­i­ties and food recipes.

PLAT­FORM: The app is avail­able on An­droid and will soon be launched on iOS


ABOUT: The BabyBerry plat­form is an allinclu­sive, in­formed preg­nancy and par­ent­ing plat­form. From ex­pec­tant par­ents to par­ents up to the age of six, the app is all you need. The app aims to proac­tively equip new-age, mul­ti­task­ing par­ents with a per­son­alised reck­oner to keep track of their preg­nancy and child well­ness post birth. The app is one step closer to help­ing them be­come smart, in­formed and self-re­liant par­ents.

FEA­TURES: Ex­pec­tant moth­ers can main­tain a preg­nancy cal­en­dar and eas­ily store and record changes over the three trimesters. With easy ac­cess to weekly re­ports, ex­pec­tant par­ents can get a quick snap­shot of how the foe­tus is de­vel­op­ing. The app comes equipped with an easy-to-use growth chart for your chil­dren. You just need to key in your child’s weight, height and head cir­cum­fer­ence at reg­u­lar in­ter­vals. Keep a record of doc­tor vis­its and notes given by them in sec­onds. Save pre­scrip­tions by just click­ing a pic­ture. Search records by tags or by doc­tor names or by date.

PLAT­FORM: The app is avail­able on both iOS and An­droid


ABOUT: The newly-launched MyMedela app is de­signed to help moth­ers on their breast­feed­ing jour­ney, keep­ing in mind in­di­vid­u­al­ity. The app uses a goal-based ap­proach to help mums suc­ceed in breast­feed­ing for longer du­ra­tions. It con­nects moth­ers with other Medela prod­ucts that are right for them. It of­fers nurs­ing tips and prod­uct sug­ges­tions, all while help­ing you track your baby’s key ac­tiv­i­ties and growth. You can eas­ily log di­a­per changes, pump­ing, feed­ings and sleep sched­ules, and get in­stant ex­pert guid­ance us­ing the prob­lem-solver fea­ture.

FEA­TURES: This app of­fers an exclusive con­fi­dence as­sess­ment to un­der­stand a mum’s strengths. It then helps fo­cus on her goals to then de­liver cus­tomised feed­back and sup­port, ex­clu­sively based on a mum’s an­swers and other data en­tries. Pro­vides a prob­lem solver tool for quick an­swers to com­mon breast­feed­ing ques­tions, as well as fea­tures tips from ex­pert health­care pro­fes­sion­als. Tracks breast­feed­ing and pump­ing rou­tines (e.g., time spent, vol­ume and fre­quency). Sends per­son­alised reminders, alerts and no­ti­fi­ca­tions that cel­e­brate ac­com­plish­ments and help mums man­age breast­feed­ing chal­lenges and goals.

PLAT­FORM: The app is avail­able on both iOS and An­droid.

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