Eco-friendly jeans

Mother & Baby - - LIFE & KIDS -

NU­MERO Uno, one of In­dia’s first in­dige­nously man­u­fac­tured denim la­bel has al­ways been a strong be­liever of sus­tain­able-fash­ion and adding to their com­mit­ment to­wards green move­ment they’ve re­cently launched their ‘one glass wa­ter denim’ col­lec­tion. Tra­di­tion­ally, a pair of jeans re­quires 70 liters of wa­ter to com­plete the wash­ing and fin­ish­ing process but Nu­mero Uno through its new sus­tain­able process and im­pro­vised tech­nol­ogy, have man­aged to re­duce the wa­ter and chem­i­cal con­sump­tion

dras­ti­cally by us­ing one glass of wa­ter to make one pair of jeans. Nu­mero Uno adopted this tech­nol­ogy as an an­swer to the en­vi­ron­men­tal is­sues that are be­ing faced to­day thus rep­re­sent­ing a new era in the in­dus­try where the en­vi­ron­men­tal pro­tec­tion and the work­ers’ well-be­ing play a key role. Mr. Narinder Singh, CMD, Nu­mero Uno says “We be­lieve that we can cre­ate at­trac­tive look­ing denim and pro­tect our nat­u­ral re­sources at the same time. This col­lec­tion is ac­tu­ally an ini­tia­tive to­wards rev­o­lu­tion­is­ing the harm­ful im­pact of in­dus­trial wash pro­cesses of mak­ing jeans in our en­vi­ron­ment”.

Price `2,499

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