Ja­pan’s lead­ing baby di­a­per brand to launch in In­dia

Mother & Baby - - WHAT’S ON -

MITSUI & CO IN­DIA PVT LTD, has an­nounced the of­fi­cial launch of Ja­pan’s lead­ing baby di­a­per brand ‘Mer­ries’ in In­dia. The brand plans to tap into the grow­ing po­ten­tial of the In­dian baby di­a­per mar­ket through their new of­fer­ing. Speak­ing of launch­ing in In­dia, Hiromichi Yagi, chair­man and man­ag­ing di­rec­tor of Mitsui & Co In­dia Pvt Ltd, stated, “Kao Cor­po­ra­tion is a mar­ket leader in man­u­fac­tur­ing pre­mium qual­ity baby di­a­pers in Asia, and Mer­ries is the most pow­er­ful prod­uct in their port­fo­lio. There is sig­nif­i­cant growth po­ten­tial for us in In­dia where the pen­e­tra­tion rate of baby di­a­pers is still be­low six per cent de­spite ap­prox­i­mately 25 mil­lion ba­bies be­ing born ev­ery year. Presently, the coun­try is us­ing 4.6 bil­lion pieces of di­a­pers as against its 80 bil­lion po­ten­tial. Through the launch of Mer­ries, we hope to pro­vide a thrust to the cur­rent num­ber.” Elab­o­rat­ing on their distri­bu­tion model and mar­ket­ing strate­gies in In­dia, Yagi added, “Cur­rently, we are im­port­ing Mer­ries from Ja­pan to In­dia, stor­ing them at our ware­houses and re­tail­ing them ex­clu­sively on Ama­zon. As a part of our mar­ket­ing ef­forts, we would be un­der­tak­ing sam­pling ac­tiv­i­ties for con­sumers to feel the qual­ity of Mer­ries.”

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