New Ubuntu phones from major OEMs to be available only in 2015: Jono Bacon
Canonical’s community manager, Jono Bacon, has said that while he would love to see major OEMs/carriers shipping Ubuntu handsets, he’d be ‘surprised’ if any hit the market before 2015. The news definitely shatters hopes of ‘household brands’ shipping Ubuntu-powered phones anytime before 2015.
Bacon has revealed that smaller manufacturers serving specific regions are most likely to bring out the first wave of Ubuntu-powered devices. The strategy has been adopted keeping in view a far-sighted goal—that of aiding Canonical in courting bigger players, both on the hardware and the software side, in the long run. Canonical plans to target the mid-range and high-end with its mobile OS and is aware of the fact that entering a market with well-known, established loyalties fixed firmly in place will pose a problem for them.
“I think the ideal [Ubuntu Phone] customer today is someone who wants a dependable device, but [one who] does not require a large catalogue of specific apps (as we don’t have many of them yet),” Bacon said. Impressive sales of an Ubuntu-powered phone would act as bait to other OEMs and ISVs, leading to renewed interest for the same, insists Bacon.