High on the High­way

Outdoor Asia - - Front Page -

Dainik Ja­garan, a pop­u­lar Hindi daily news­pa­per, along with BDS Ad­ver­tiser, a Pun­jab based me­dia owner, got high on the high­way with in­ter­est­ing out­door in­stal­la­tions. A but­ter­fly and bell-gate in­stal­la­tions were car­ried out at two dhabas viz. Gill Tourist and Zim­i­dara Da Dhaba lo­cated on the Am­rit­sar to Ja­land­har high­way. A but­ter­fly shaped in­stal­la­tion was done out­side the Gill Tourist dhaba wherein the cylin­dri­cal shaped stem of the But­ter­fly was made out of solid iron and cov­ered by vinyl past­ing; the wings were made by solid iron and flex. About 5 ft RCC ground­ing was made so as to hold the struc­ture firm and tight. The en­tire struc­ture was cov­ered with the brand­ing of Dainik Ja­garan. Fur­ther on at Zim­i­dara da dhaba, a huge bell shaped gate was cre­ated. It’s a struc­ture with 4-sided pil­lars at both sides, about 5ft RCC ground­ing and 20 ft above ground level, which holds the mov­ing oval struc­ture, 15x6 sq ft. At the top of the oval struc­ture is a fine rot iron de­sign curved and painted sil­ver, in­stalled at the peak of the main high­way route, thereby at­tract­ing passersby. Th­ese in­stal­la­tions gar­nered a great amount of at­ten­tion for the brand

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