In­dus mak­ing in-roads

Outdoor Asia - - Front Page -

In­dusInd Bank piggy backed on out­door to pro­mote the brand’s re­spon­sive in­no­va­tion and tac­ti­cal com­mu­ni­ca­tion of 6% p.a. sav­ings ac­count in­ter­est rates. OMI the agency was briefed to come up with an OOH cam­paign that cre­ates good vis­i­bil­ity and dom­i­nance in the vicin­ity of their branches in more than 30 Tier 1 and Tier 2 cities in In­dia. Tar­geted at the masses in­clud­ing SEC A+, A, B+ & B – in the branches’ catch­ment ar­eas, the cam­paign high­lighted three im­por­tant ser­vices of the bank which in­clude: Cash-on-Mo­bile: With­draw Cash without a Card at In­dusInd Bank ATMs, Direct Con­nect: Speak to our Phone Bank­ing Ex­ec­u­tive di­rectly and Quick Re­deem: Re­deem your Credit Card Re­ward Points on the spot. The me­dia se­lected was on the ba­sis of lo­ca­tion, ef­fec­tive­ness, cost etc, be­sides keep­ing the brand im­age & TG in mind. The chal­lenge was to pro­cure good sites, as it was the pe­riod when their com­pe­ti­tion was also very ac­tive. The cam­paign was planned for two months and was ex­e­cuted in 25 Tier 2 cities fol­lowed by a phase two in Delhi, Mum­bai and Ban­ga­lore

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