Promoting Jamaica as a tourist destination www. visitjamaica. com installed this intriguing piece of outdoor. A vertical hoarding was installed on a building, and the creative was a 3D graphic which was designed to look as if the building has developed a huge hole which opens up to the Jamaican world. Adding further zing to this creative was a rope that came out from the building’s window which shows a man swinging and escaping to a beautiful landscape in Jamaica. A look at this and one would surely be persuaded to consider Jamaica as the next destination for a desperately needed break!