Fry Lights

Outdoor Asia - - Front Page -

est Fries on the Planet cam­paign is a multi-tiered, non-tra­di­tional con­sumer en­gage­ment plan de­signed to em­brace the McDon­ald’s Fries. As a part of this cam­paign McDon­alds used lights to its ad­van­tage and cre­ated this won­der­ful OOH. A hoard­ing shaped the melt­ing point Fry lights like the French fries pack, had beams of golden lights re­sem­bling the French fries which were jut­ting out of the bill­board. The sky was lit up by “Fry Lights” on Clark and On­tario streets to lead you to the golden arches, and was view­able from up to three miles away

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