The Melt­ing Point

Outdoor Asia - - Front Page -

Win­ter was com­ing to an end, and the ice on the canals in Am­s­ter­dam was melt­ing. So with that came an op­por­tu­nity to re­mind peo­ple about cli­mate change. To do so an en­vi­ron­men­tally-friendly QR code was made from a sheet metal sten­cil and ‘printed’ with sticky sand and chalk. This was placed on Am­s­ter­dam’s canals and con­tained a link to WWF site which had in­for­ma­tion on the melt­ing ice-caps. It was for the first time such a tech­nique has been used. Once tem­per­a­tures started warm­ing up, the mes­sage was clear. The QR Codes were scan-able from the road­side. There was no me­dia spend, and there are no laws against print­ing on ice

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