Piggy backing on poop

Outdoor Asia - - Front Page -

For the month of March, dog walk­ers won’t have to worry if they for­get to bring poop bags to Trin­ity Bell­woods Park, in Toronto, On­tario, thanks to Mars Canada Inc.’s lat­est Pedi­gree® bus shel­ter cam­paign. To help pro­mote Pedi­gree® Chicken & Rice+ Dry Food with pre­bi­otics, Prox­im­ity BBDO in Toronto de­vel­oped the first-ever bus shel­ter ad that also dis­penses poop bags. The idea was sim­ple: When it comes to healthy di­ges­tion, the proof is in the poop. Peo­ple walk­ing their dog can grab a bag and put it to use. Most im­por­tantly, they can also give some thought to the qual­ity of their dog’s “back end per­for­mance” while do­ing so. And the copy best suited the of­fer­ing ‘Help keep your dog reg­u­lar'

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