The positive developments
According to Peeyush Nagalia, Partner, Stimulus Advertising Inc., new properties like centre poles, kiosks etc are coming up in this city which will bring a development phase for outdoor advertising in Dehdradun. Well as far as this historical and charming city in UP is concerned, the only positive development, according to Rajneesh R awa t , M a n a g i n g D i r e c t o r, O r i g i n s Advertising, is that a new law for the outdoor medium is likely to come up next year and a law, provided it is industry friendly conducive for growth, is likely to put in place a healthy regulatory framework too. And then according to Mahendra Dev, D i r e c t o r, S t i g m a Advertising, it was not all quiet on the property front too for as he says, the city got some new properties like reflective poles, unipoles etc during the 2nd half of 2011.
Mahendra Dev Director Stigma Advertising