Ro­hit Sa­marth joins DDB Mu­dra­max

Outdoor Asia - - Front Page -

oohit Sa­marth has joined DDB Mu­dra­Max as Se­nior Vice Pres­i­dent. He heads the op­er­a­tions of Terra, its ru­ral mar­ket­ing agency. Ro­hit comes from Per­cept Out-ofHome, where he was the busi­ness head of its ru­ral ver­ti­cal re­spon­si­ble for all its com­mu­ni­ca­tion and mar­ket­ing strate­gies. With more than 25 years of ex­pe­ri­ence in the in­dus­tróI pa­marth has had the op­por­tu­nity to work with some of the largest and the most recog­nised brands in the coun­try. He started his ca­reer with Nes­tle In­dia, and later worked with var­i­ous other com­pa­nies like Me­dia Work­shop In­dia, Amar Ujala Prakashan, In­dia In­fra­struc­ture Pub­lish­ing, UCP In­te­grated Mar­ket­ing So­lu­tions, and Fed­er­a­tion of In­dian Cham­bers of Com­merce and In­dus­try (FICCI) and Lin­ter­land.

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