Con­vey­ing Fit­ness

Outdoor Asia - - Front Page -

DDB Mu­dra­Max ex­e­cutes OOH cam­paign in Mum­bai and Delhi for Ree­bok’s CrossFit. This was a global cam­paign sup­ported by TV and Print. The ob­jec­tive of the ac­tiv­ity was to drive home the ar­rival of the Sport of the Fit­ness ( CrossFit fit­ness pro­gram) and create an impact. The air­port en­vi­ron­ment en­sured high foot­fall and high vis­i­bil­ity for the ac­tiv­ity and choice of medium ( con­veyor belts) en­sured that we got con­sumer at­ten­tion through the ele­ment of sur­prise. In Delhi’s Air­port, Ter­mi­nal T3, the team placed dummy con­tain­ers of CrossFit Gym, on the con­veyor belts, which high­lighted the mes­sage ‘ The Sport of Fit­ness has Ar­rived in In­dia’, to mark the brands ar­rival in the coun­try

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