Fan­ning Out

Outdoor Asia - - Front Page -

An­chor un­leashed the new com­mu­ni­ca­tion for its Fans range in mid March, cool­ing this hot sum­mer. Fo­cus­ing on aes­thet­ics and style of An­chor Fans, this cam­paign aimed at pro­mot­ing the en­tire fan range on a Pan In­dia level. Dis­played across 44 cities through out­door medi­ums, mul­ti­ple lan­guages and sup­ported by ex­ten­sive dealer level pro­mo­tional ac­tiv­i­ties, this cam­paign has cre­ated a huge aware­ness about An­chor fans across the na­tion. The out­door ac­tiv­ity was han­dled by Brand­scope, while the creative was de­signed by An­chor’s in­cum­bent creative agency Scare­crow Com­mu­ni­ca­tions. This was the sec­ond con­sec­u­tive year that Brand­scope has han­dled An­chor’s out­door Fan cam­paign. The tagline of An­chor Fans “An­chor’s Fans-The Ul­ti­mate Style State­ment” was coined bring­ing the su­pe­rior aes­thet­ics of An­chor Fans in Fo­cus. This cam­paign is An­chor’s cur­tain raiser at­tempt, form­ing a back­drop to the new fans that will be launched soon from the brand An­chor as well as Pana­sonic

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