Against Aban­don­ing

Outdoor Asia - - Front Page -

To make peo­ple re­al­ize the con­se­quences of aban­don­ing pets, So­ci­ety for Aban­doned An­i­mals an NGO ex­e­cuted quite a riv­et­ing OOH cam­paign. Dur­ing peak hours, real size dead pet stick­ers were placed on the ground of Out­door car parks where aban­doned pets will likely be wan­der­ing around. When a ve­hi­cle stopped by, it stood out as an ac­tual vis­ual impact of an an­i­mal be­ing hit down. This cam­paign ef­fec­tively cap­tured driver’s at­ten­tion. The num­ber of calls for do­na­tion was a very en­cour­ag­ing num­ber por­tray­ing the ef­fi­cacy of the cam­paign

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