1) Enter genuine work and not work created just for
awards 2) Read and understand the category description and craft the entry to suit the same Tell your story well. Attach a video presentation if possible to support the entry 4) Specify the result achieved wherever possible in as objective a manner as possible - could include clients comments too 5) Last but not the least, catch the attention of the
jurors in the first few minutes
3) 1. Entered without understanding the category
descriptions and qualifiers 2. Good work but packaged very poorly - I would request entrants to take award seriously and use professional help if required 3. Too much text. Try and keep the focus on the bullet points and elaborate them objectively within the permissible word count “I would like to see some real work which have delivered on the brand/communication objectives and entered in a way that can capture my imagination and tell me a story within the first few minutes to make it award worthy without debates.” signs off Yesudas.