Dos & Don’ts

Outdoor Asia - - Front Page -

• Dos- con­cen­trate on what’s the dif­fer­en­ti­at­ing idea. Sell the idea be­fore the ex­e­cu­tion. Pack­age well. Avoid self con­grat­u­la­tory state­ments. Don’ts – Don’t ex­ag­ger­ate. Don’t push quan­tity over qual­ity. Don’t put pic­tures that don’t do jus­tice to your work. Don’t shy away from de­tails. Jury doesn’t have the con­text you do.

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