Dos & Don’ts

Outdoor Asia - - Front Page -

Please DO cap­ture the strat­egy and idea, as vividly as pos­si­ble Please DO give as much time and at­ten­tion to the style and con­tent of your en­try, as you do for the ac­tual creative and cam­paign Please DO take time to think of which cam­paign de­serves to be en­tered un­der which cat­e­gory Please DO be ruth­less on your­self and only en­ter work that you be­lieve has cre­ated new fron­tiers of ex­cel­lence Please DO NOT make the mis­take of us­ing a sim­ple adap­ta­tion of a print ad or a frame from a TVC, put up as an out­door creative “The big­gest dis-ser­vice we can do to the out-of-home medium and the awards, I be­lieve, is to re­strict the def­i­ni­tion of “out­doors” to just work put up on hoard­ings and bill­boards and re­strict­ing our en­tries to only such work.” Ajay in­di­cates.

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