Some Ba­sic Mis­takes that re­peat them­selves

Outdoor Asia - - Front Page -

Poor writ­ing of the Case Study and Wrong cat­e­gory for the cam­paign are stan­dard Er­rors be­cause of which many an en­try loses out. “Awards do lead to cam­paigns cre­ated solely for Awards and ob­vi­ously I would like less of this. More im­por­tantly, I think awards are a pulse of the In­dus­try. And I would like to be­lieve that Out­door In­dus­try is evolv­ing to­wards a more strate­gic role in Mar­com than ever be­fore and a Prac­ti­cal use of Tech­nol­ogy in Out­door for Brand So­lu­tions.” shares Shri­pad.

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