Ce­ment­ing hap­pi­ness

Outdoor Asia - - Front Page -

Konark Ce­ment wanted to pro­mote its brand, HVSH­ciDOOy itV USP brDQG – tKH DKDODi SSH­ciDO Ce­ment’ us­ing the con­cept of ‘Khushiyon Ki BDDriVK’. 7KH cDmSDiJQ HxHcXtHG by L2MS used back­lit cutouts in a big way and had some in­no­va­tive el­e­ments, the kinds not seen ear­lier in tKiV VHJmHQt iQ BiKDr & JKDrNKDQG. ,t wDV bDVicDOOy D BDcNOit B4S. BXt tKH iQQovD­tioQ wDV iQ tKH Iorm oI D bDcNOit cX­toXt oI D cHmHQt bDJ iQ D GSB SDt­tHrQ DQG fit­tHG witK OiJKt iQViGH Vo DV to JOow iQ tKH QiJKt. 7KH HQtirH VizH oI tKH B4S IroQt wDV 25x4 (Wx+). 7KH cHmHQt bDJ cX­toXt Sro­jHc­tioQ wDV oI 2.5’ x 03 ‘(Wx+) DQG iQVtDOOHG oQ D bXV shel­ter above 4 feet, so as to pro­duce good im­pact iQ tKH QiJKt. BotK ViGHV oI tKH B4S wDV 8’x4’ iQ VizH. 7KH cDmSDiJQ wDV HxHcXtHG Ior D SHrioG oI 6 moQtKVl

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