OOH to Tango!

Outdoor Asia - - Front Page - N Jay­alak­shmi (with in­puts from Ar­chana Singh)

Poster­scope In­dia has once again de­signed an ef­fec­tive 22+ cDmSDiJQ Ior DGiGDV “7DQJo 12”, tKH 2Ifi­ciDO MDtcK BDOO Ior tKH UEFA EUR2 2012™ DQG Ioot­bDOO bootPrHGD­tor LHtKDO ZoQHV, wKicK DrH DOrHDGy mDNiQJ wDvHV around the world. The brand’s ad­ver­tis­ing strat­egy was moulded to its ef­fec­tive lim­its by em­bark­ing on an HIIHc­tivH 2Xt-2I-+omH mDrNHtiQJ vHKicOH tKDt coQtribXtHG to Adi­das’ over­all ad­ver­tis­ing cam­paign’s ef­fec­tive­ness. Speak­ing about the boot, Tushar Goculdas, BrDQG DirHc­tor, AGiGDV In­dia said, “In­sight from the world’s best ath­letes, lever­aged tKroXJK cXt­tiQJedge tech­nol­ogy, has en­abled us to in­tro­duce the most rev­o­lu­tion­ary prod­ucts. The Adi­das PrHGD­tor® KDV bHHQ the world’s most suc­cess­ful football boot over the last 18 yHDrV. 1ow it KDV bHHQ rH-iQvHQtHG iQto itV GHDGOiHVt avatar, giv­ing play­ers the abil­ity to dom­i­nate and win the game through un­matched ball con­trol.” To achieve its ob­jec­tives, the com­pany de­cided on lo­ca­tions of op­ti­mum promi­nence and made

Haresh Nayak MDQDJiQJ DirHc­tor PoVtHrV­coSH GroXS ,QGiD

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