OAC 2012: Two days of Disruption!
On 8th & 9th June’ 2012 OAC 2012 was hosted at Renaissance, Powai, Mumbai, and the event standing true to its vintage style had the Convention, Expo and Awards. This year OAC 2012 was fashioned around the theme ‘Disrupt the Status Quo’. The reason for this was obvious. You see, in spite of numerous efforts taken for sLJQLficDQt trDQsfRrPDtLRQs, tKH rHDOLty Ls dLffHrHQt. IssuHs which are as old as the industry’s billboards continue to plague us. Thus, it was time to leverage OAC 2012 as a platform to try and ‘Disrupt the Status Quo’. The interactions and plan for actions that happened at the &RQYHQtLRQ rHflHctHd wHOO tKH YLsLRQ DQd DLP wLtK wKLcK tKH theme was zeroed on. Day one of OAC 2012 convention had an enriching start with the Keynote Address of Mr. 5DQMDQ .DSur, &RuQtry 0DQDJHr – IQdLD, W33 DQ LQdustry veteran who kept the audience spellbound with his suave style as he shared his valuable wisdom and spoke on the tRSLc “AdDStLQJ tKH sQRwEDOO SDrDEOH fRr tKH 22H IQdustry LQ IQdLD”. HLs sHssLRQ sHt tKH SHrfHct tRQH fRr tKH twR dDy convention. WKDt fROORwHd wDs D EOHQd Rf strDLJKt tDOk, cROODERrDtLYH ideas, and passionate and open discussions. The convention had an apt mix of brand marketers, specialist agencies, media experts, media concessionaires all speaking their mind and paving ways to disrupt the current status quo. Some of the key sessions at OAC 2012 were interesting panel discussions that ‘hit where it hurts the most’. WH KDd, ‘&uttLQJ tKH 22H GRrdLDQ .QRt’ 3DQHO DLscussLRQ which was moderated by Sandip Tarkas, President &RQsuPHr 6trDtHJy (FuturH GrRuS), DQd &E2 FuturH 0HdLD, &E2 (T24) DQd 0HHQDksKL 0HQRQ, FRuQdHr &