All For A Com­mon Cur­rency

Outdoor Asia - - Front Page - Ra­jiv Raghu­nath

TKH IQdLDQ 22H LQ­dus­try Ls wHOO DwDrH tKDt ‘QR PHtrLc’ cRuOd HQtDLO ‘QR PRRODK’. IQ­dus­try ERdLHs DrH tDkLQJ cRQcHrtHd steps to build a ro­bust OOH au­di­ence mea­sure­ment sys­tem. But are all stake­hold­ers seized of this im­per­a­tive? Read on.

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